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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262
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Benefits of Combining Ad Sets

Jon Loomer

Combining Budgets Combining ad sets gives one ad set more data and optimization power. Just make a conscious effort to limit unnecessary competing campaigns and ad sets when you can. The initial inputs may be unique, but the expansion will result in significant overlap. Consider this when constructing your campaigns.

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Digital Marketing Importance: Why It's Crucial for Business Success

Sociallyin Insider Blog

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger (..)

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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Further, Meta is expressly prohibited from engaging in any crawling or scraping of Twitter’s followers or following data. Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.

Twitter 173
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Digital is facing a Trust Crisis

Dave Fleet

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. This year is no different. Digital is facing a trust crisis.

Privacy 397
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Quick Data No. 5: Vans, Champion, and Nike

Cortex

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. The similarity between brands converges because they share the same target audience When brands have a common audience, a marketer must ask themselves, how do we compete against each other?

Data 64