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The Top 10 Marketing Attribution Software Solutions

Oktopost

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Marketing Attribution Software to the Rescue. Attribution.

Software 101
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments.

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10 Strategies to Increase Sales for Your Business

BeingOptimist

The use of lead capture software is advantageous. Software for lead capture has revolutionized sales processes for businesses of all sizes. Lead capture software streamlines and enhances enterprise sales processes.   The landing page must be responsive to mobile devices, quick, and user-friendly.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.