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Using a Social FAQ to Kick Start Content Marketing

Convince & Convert

If you conquered four words, you’d have a better social media program than 90% of all companies. You have to use content marketing to create information and stories that inform your customers and prospects. Build a Social FAQ. What other good examples of social FAQs have you found?

FAQ 145
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with. This strategy makes life easier for your customer support team and helps them respond faster to frequently asked questions (FAQs). Customer care isn’t just a way to keep existing customers happy.

Strategy 130
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Now you’re combining content with marketing, social media with customer service.

FAQ 137
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Here are the odds, the scientifically studied odds: nine to one. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Find People. Find Groups.

Company 279
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But not every chatbot uses this technology. Conversational AI is no exception.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120