Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets. Calling attention to mobile apps?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Adam Sherk

FEBRUARY 9, 2010

Not from a recent Wikipedia entry; from actual news coverage from that time. The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Foursquare and the NYT could bring that history to users in a powerful, personal way.

Foursquare 111

Foursquare Badge Press Release Syndication 111

ProBlogger

JULY 17, 2012

We hear reports of security breaches at companies big and small, such as the recent ones at both LinkedIn and eHarmony. Secure physical access to mobile computing and mobile storage devices. Develop procedures to monitor and audit data security in your company. Wikipedia page on security breach notification laws.

Notification 40

Notification Privacy Wikipedia Insurance 40

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Image: Wikipedia. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. What makes it ‘social?’”.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. Spontaneous Jill Peterson and Kevin Heinz were just your average couple until they turned their wedding into something far more memorable.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

MARCH 4, 2016

When properly crafted, infographics, like other forms of visual content , are still highly effective at cutting through the clutter and engaging an online audience. Content that received high levels of engagement could be worth revisiting and repurposing into an infographic. Repurpose Old Content. Conveying Data.

Marketing 60

Marketing Statistics Directory Data 60

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. If so, how? It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? The same tools were used within organizations that achieved an 18% year-over-year improvement in employee engagement. Companies that didnâ??

Project 265

Project Web 2.0 Module Wiki 265

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Customer engagement – Engage with the customer directly through the platform on Facebook or Twitter. Competitor Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

MAY 18, 2015

For those who don’t understand why companies have trademarks on their brands or what it is. A simple definition would be: It’s a symbol, word, or words that are legally registered with the USPTO (USA) or established by use as representing a company or product. I guess I was a quality enough business for Google to take my money for ads.

Small Business 60

Small Business Google SEO Adwords 60

Techipedia: Tamar Weinberg

JUNE 18, 2008

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. Brightkite: Email and SMS – mobile web is definitely the wave of the future. It’s something to work towards, and opens up other options.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. I guess I shouldn’t be surprised though, misery loves company right? Media snackers just have pockets.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Myrland Marketing

APRIL 18, 2013

Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. Consumption of media “on the go” is increasing as large numbers of in-house counsel prefer to consume information on smartphones, tablets and mobile apps. The 1st was in 2010.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

agora pulse

APRIL 23, 2019

As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. Emojis engage fans. The use of emojis increases engagement by a whopping 48% on Instagram. My view on this is that engagement results depend on the brand, subject, and emojis used.

Social Media 119

Social Media Campaign Wikipedia Study 119

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Razor Social

APRIL 17, 2019

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do. Also, who is going to build a strategy for a company?

Marketing 109

Marketing Software Data Curation 109

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 53% of email are opened on mobile devices (campaign monitor). Source: Wikipedia. This is up from 808 words in 2014.

Template 167

Template Templates Content NewsCred 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The Online Consumer Engagement Value report idea is a good one. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

OCTOBER 25, 2018

This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app. YouTube – 1.9 billion MAUs. WeChat – 1.06 billion MAUs.

Sites 111

Sites Social Media Brands Tumblr 111

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. People do not want to hear from companies as represented by marketers, they want to hear from other people. They love ideas and news.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

DECEMBER 19, 2017

Image credit: Wikipedia. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “We already know that video is a high-value medium that offers great potential for engagement from audiences.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. Answers Yahoo!

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I’ll link that up on Wikipedia. Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros.

Radian6 118

Radian6 Social Media Company Statistics 118

ProBlogger

MAY 5, 2016

Well written content and engaging images are great things, but if they are your only focus, you are missing a big piece of the puzzle. If you have seen the meme that contains a bulletin written in Comic Sans font with an attached note that reads, “We are a Fortune 500 company, not a children’s lemonade stand. you can probably relate.

Tools 20

Tools Forums Template Templates 20

Webbiquity SMM

FEBRUARY 21, 2017

Curated content can’t replace your own original creation, of course, but it can certainly supplement your efforts while still engaging your readers, viewers, and followers. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Curation 214

Curation Tools Curata Flipboard 214

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Socialmedia.biz

JUNE 20, 2016

And, honestly, shouldn’t your business be focusing on things like increasing growth and revenue instead of dwelling on the right mix of SEO tactics that will benefit your company? Mainly because responsive sites are compatible with Desktops, mobiles & tabs. Use Engaging Images & Videos. Show, don’t tell!

SEO 67

SEO Sites URL WordPress 67

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Think of quotes as short-form testimonials.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Think of quotes as short-form testimonials.

Types 60

Types Content Diagrams Posterous 60