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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. A recent Cone Inc.’s Tweet This!

B2B 206
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote?

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. In theory these pages should be a good thing for companies. Community Pages 101.

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Have You Liked or Followed a Facebook Page Created by the Russian Internet Research Agency?

Bill Hartzer

The Internet Research Agency is, according to Wikipedia : “The Internet Research Agency (IRA) (????????? ????????-????????????), Faceook has a tool that tells you whether or not you liked or followed a Facebook Page or Instagram account created by the Internet Research Agency.

Research 104
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Cats rule the internet—so much so that the topic has its own Wikipedia page. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding.

B2B 170
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). A good example is Jana, a company that makes users a partner in their own data. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Big Data’s Not for Big Companies Only. Her topic was “Big data as a new information ecosystem.”.

Data 327
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Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.