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5 goals you can accomplish with social media video marketing

Sprout Social

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

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Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Once I started researching, I knew that we could make a difference. I became fixated on the idea of what we could do with deadstock clothing.”.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Mobile Marketing' The element of surprise.

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Why 2 Days Later is 2 Days Late

Ari Herzog

Tweeting back and forth with a Verizon Wireless customer support representative last night, I learned data-only monthly plans for the Blackberry are only eligible for hearing-impaired customers. I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly.

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