Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Social Media Strategies Summit

DECEMBER 15, 2022

On your website, a high engagement rate means a long average time on page times, low bounce rates, high click-through rates, a solid scroll depth (at least between 50% and 75%), and a satisfactory conversion rate for gated resources. Quizzes and surveys are another excellent interactive format to add to your website or social media feeds.

Engagement 212

Engagement Content Survey Publishing 212

Social Media Strategies Summit

OCTOBER 21, 2022

That’s 20% higher than any other social network. New takes on existing issues and conversations. LinkedIn is uniquely well-suited to a thought leadership strategy among social networks because it’s the only platform that allows you to publish long-form content straight from your Page. Original research.

Examples 150

Examples LinkedIn Social Media Overview 150

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Your brand reputation can make or break you. Hootsuite is on the list.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. We're sorry for any confusion as we’re in no way affiliated with the social account or giveaways mentioned. We always recommend exercising caution if asked for any of your personal information online. Human error.

Social Media 144

Social Media Tools Tips Policies 144

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

AUGUST 24, 2022

The company reports that over 52 million people play Roblox online each day, up by 21% compared to last year. However, the company recently reported that its users are “aging up.” Is Roblox a social network? According to the company, Roblox users send approximately 2.5 How many people play Roblox? Who uses Roblox?

Platform 120

Platform HootSuite Template Templates 120

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. And their social media game is tight.

Data 141

Data Social Media Sentiment Team 141

Convince & Convert

JULY 8, 2014

According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Your customer is spending the majority of their time interacting with other people across a variety of social networks.

Brands 167

Brands Content Fashion Influencer 167

Buffer Social

SEPTEMBER 20, 2017

Step 1: Choose your social networks. Each network is unique, with its own best practices, own style, and own audience. You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. Which social network has the right demographics?

Social Media 112

Social Media Strategy How To Marketing 112

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g., Or answering some of these questions: What do we hope to achieve with social media?

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Rebekah Radice

OCTOBER 23, 2017

You say you are going to exercise 5 times a week and only do it twice because you’re tired. They help people to know what is right from wrong; they can help companies to determine if they are on the right path and fulfilling their business goals; and they create an unwavering and unchanging guide.”. Open-Minded.

Industry 146

Industry Brands How To Hashtag 146

agora pulse

MAY 21, 2020

But this is an important exercise. Or if your company has different competitors for different product ranges, monitor them separately. I can use Agorapulse to compare key metrics under audience, publishing, and conversations. You can check creatives and messaging, new products, and company strategy. Grab some takeaways.

Analysis 131

Analysis Twitter Hashtag How To 131

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Net-Savvy Executive

JUNE 27, 2017

Whiteboard Series I'm having more conversations about methodology lately, which means more opportunities to talk about the three models I'm working on. Drilling down Some of the more evergreen posts have been explorations of the details and implications of the questions around social media intelligence. All the highlights.

Privacy 40

Privacy Open Source Exercises Skills 40

Later

DECEMBER 23, 2020

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Social Media Predictions #4: Conversations on Corporate Responsibility Will Continue, Especially on LinkedIn.

Social Media 120

Social Media Strategy Meme Instagram 120

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. Complete this checklist and answer each question for all social channels. Sound daunting?

Social Media 60

Social Media Real Estate Hashtag Social Networking 60

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. What are social networks making money from and where is the money going?

Class 85

Class Training Social Media Case Study 85

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Participating in social activism is, first and foremost, the right thing to do.

Hashtag 145

Hashtag Activities Social Media Retail 145

Rebekah Radice

APRIL 30, 2017

You write about exercise, nutrition, weight management, and behavioral change. Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. Make it Memorable – What about you or your company is unusual, striking or extraordinary? Network Through Blog Platforms. Probably not.

Domain Name 144

Domain Name How To WordPress Meme 144

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. So, here they are. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Kikolani

AUGUST 31, 2012

4 Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Social Media / Social Networking. Business / Career.

Mashup 122

Mashup Resources RSS SEO 122

Hootsuite

JUNE 7, 2022

Younger consumers (like the ones who dominate Instagram) care more about than just what a company sells. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. This could be a recipe, styling guidance, or a new exercise routine. A post shared by Netflix US (@netflix).

Campaign 145

Campaign Instagram HootSuite UGC 145

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Social networks. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Actively build your social networks so you can tap into them when needed. Consulting Services. Keynote Speaking. Whitepapers.

Diagrams 100

Diagrams URL Technorati Exercises 100

Rebekah Radice

OCTOBER 23, 2017

You say you are going to exercise 5 times a week and only do it twice because you’re tired. They help people to know what is right from wrong; they can help companies to determine if they are on the right path and fulfilling their business goals; and they create an unwavering and unchanging guide.”. Open-Minded.

Industry 60

Industry Brands How To Hashtag 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Use forums.

Marketing 264

Marketing SEO Case Study Small Business 264

Laurel Papworth

APRIL 13, 2010

Got an idea for how to hook up your social media efforts with CG Lawyers? This is an exercise we do in my classes – find something you want to say and someone you want to hook up with/link to, then find a common ground. Social networking is always about the common ground, the shared story. www.bundlehill.com.au ).

Social Media 61

Social Media Web 2.0 Wiki Class 61

Later

DECEMBER 23, 2020

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Social Media Predictions #4: Conversations on Corporate Responsibility Will Continue, Especially on LinkedIn.

Social Media 64

Social Media Strategy Meme Instagram 64

Twist Image

JUNE 12, 2012

The thought went that we would have a much more open media - one where individuals exercised their democratic right to not only share what they were thinking, but to become a media entity unto themselves ( The Huffington Post was a beacon in this argument). online social network. We had Facebook launch their own app center.

Apple 94

Apple Yahoo Message Boards iPhone 94

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

Later

DECEMBER 23, 2020

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Social Media Predictions #4: Conversations on Corporate Responsibility Will Continue, Especially on LinkedIn.

Social Media 52

Social Media Strategy Meme Instagram 52

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. I believe this will all be true, eventually. – Jay).

Google 149

Google Picasa Adwords Engineering 149