Ignite Social Media

JANUARY 11, 2021

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Competition Between Major Social Networks Heats Up: 4. Seriously, contact with aliens would have been too predictable.

Social Media 158

Social Media MySpace Sample Samples 158

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee Advocacy Statistics: The Best Networks for Advocacy.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

Meeting 130

Meeting Brands Collaboration Exercises 130

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

SocMed Sean

FEBRUARY 25, 2017

In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day. However, it’s important to exercise restraint regarding what you post on social media, especially if you have a workers compensation claim.

Social Media 205

Social Media Insurance Exercises Sports 205

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. We're sorry for any confusion as we’re in no way affiliated with the social account or giveaways mentioned. We always recommend exercising caution if asked for any of your personal information online. Human error.

Social Media 144

Social Media Tools Tips Policies 144

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Hootsuite

NOVEMBER 9, 2020

The power of TikTok, especially with creator-led content, has even led some companies, including Walmart and Dunkin’ Donuts, to encourage employees to post videos while at work. Tip: TikTok launched Back to Business this summer to help support companies impacted by COVID closures. Small businesses can apply before Dec.

Strategy 145

Strategy How To Marketing Template 145

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Convince & Convert

JULY 8, 2014

According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Your customer is spending the majority of their time interacting with other people across a variety of social networks.

Brands 167

Brands Content Fashion Influencer 167

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. There are five key steps you should take.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Look up your favourite brands and do the same exercise. Add social media links to your banner.

YouTube 145

YouTube HootSuite Marketing Video 145

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Google Plus reached 49 million members (Dec 2011) in only a few months!

Training 76

Training Social Media Class Course 76

Danny WhatMough

MAY 30, 2014

Last night at the latest PRCA #digibites event , a group of PR practitioners were put through their paces by Polpeo - a company that organises real-time social media crisis simulations. We were split into teams and tasked with responding to a social media crisis for a pet food brand.

Social Media 78

Social Media Press Release Reputation Exercises 78

Net-Savvy Executive

JUNE 27, 2017

Drilling down Some of the more evergreen posts have been explorations of the details and implications of the questions around social media intelligence. I like the exercise of going past the obvious analysis to discover what we're missing, because opportunity hides there. Thanks for the push to add to my skills. All the highlights.

Privacy 40

Privacy Open Source Exercises Skills 40

Saying It Social

JUNE 22, 2010

Let’s take a look at how two franchise companies that work with children, Sylvan Learning Center and Computer Explorers , could use Foursquare to help get children more excited and interested in their services. Why not make “checking-in&# on Foursquare part of the routine?

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g., Or answering some of these questions: What do we hope to achieve with social media?

Social Media 93

Social Media Notification Social Media Management Metrics 93

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. Complete this checklist and answer each question for all social channels. Sound daunting?

Social Media 60

Social Media Real Estate Hashtag Social Networking 60

Pixlee

SEPTEMBER 11, 2018

The eCommerce business model makes business over 62% successful compared to the companies adopting traditional business models. Link your store to all social networking sites to build connections. Consider each exercise if you desire to succeed in eCommerce. Set Up Your eCommerce Site.

UGC 41

UGC Mobile Research Exercises 41

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Social networks. Actively build your social networks so you can tap into them when needed. Use rewards carefully and only after the other sources of influence have been exercised. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us.

Diagrams 100

Diagrams URL Technorati Exercises 100

Diva Marketing Blog

MARCH 23, 2014

How do you ensure that a company’s center of excellence is a true business tool and not the latest shiny new toy that is here today and gone tomorrow? And I agree with you, far too often companies establish a CoE but frankly don’t institute it with a framework to guide it successfully. Cory Edwards/Adobe: Structure. 2- Fitbit Force.

Exercises 66

Exercises Groups Groups Policies 66

Pixlee

OCTOBER 24, 2018

Now, use this exercise from Fresh Sparks to dive deep into the unique voice and message you bring to this niche market. . This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy. On the other hand, your pool of customers will be smaller. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. What are social networks making money from and where is the money going?

Class 85

Class Training Social Media Case Study 85

Kikolani

AUGUST 31, 2012

4 Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Social Media / Social Networking. Business / Career.

Mashup 122

Mashup Resources RSS SEO 122

Laurel Papworth

APRIL 13, 2010

Got an idea for how to hook up your social media efforts with CG Lawyers? This is an exercise we do in my classes – find something you want to say and someone you want to hook up with/link to, then find a common ground. Social networking is always about the common ground, the shared story.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 15% of time on mobile internet is spent on social networking websites. Source: Gomez ). Source: Gomez ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 167

Google Picasa Engineering Adwords 167

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. I believe this will all be true, eventually. – Jay).

Google 151

Google Picasa Adwords Engineering 151

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 150

Google Picasa Engineering Adwords 150