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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

comScore 299
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 1. There are 1.9

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The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. That''s a bad strategy. The only strategy that matters is a one screen strategy. Companies like Square use digital technology to remove the need for cash registers. mobile strategy.

comScore 101
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Social Media Strategy Daily News

Proactive Report

Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. used their phones to access social networking sites at least once a month, says ComScore.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Source: socPub ).

Mobile 140