What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. As you consider this trend, as yourself what about your company is interesting to others? Resources: Download the entire ComScore Digital Year in Review here.

Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes!

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How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

Feed 246

All You Need To Know About Your Facebook Reach [Study]


Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. While most of the EdgeRank Checker research focused on larger company pages, it’s significant to note that smaller companies had more interaction. Tweet. Engagement is one of the key words when it comes to social media.

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Monetization: Social Network Advertising

Laurel Papworth

Probably because companies are getting past the “why should we care?&# Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5

Video 130

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. comscore.

Google's Third Wave Of Innovation

Twist Image

Is it normal that a search engine is buying up all of the robotics and drone companies? It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. From there, the company has made several strategic acquisitions to build their GDN ( Google Display Network ). comscore.

Where The Boys (And Girls) Are

Twist Image

It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). comscore. reserach company. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process.

Demand Better Content

Twist Image

Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." company based in Santa Monica, California, and is headed by Richard Rosenblatt , who is the former chairman of MySpace. While it might seem like an entirely new type of company to you, many companies over the years developed a similar business model. comscore.

U.S. Viewers Watched Nearly 10 Billion Online Video Ads in July

The Realtime Report

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. According to comScore, over 20% of all videos viewed online in July were ads, totaling 9.6 Is your company advertising via online video?

Video 182

Monday’s 5 Social Media Must-Reads


ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Michael Brenner What makes one company’s social media strategy successful while others #fail? Image is from the ComScore report post by Josh Constine.

Facebook Visits on the Rise in U.S. — For the First Time in Three Months

The Realtime Report

unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. More details will be available on July 26, when the company releases second-quarter results following its IPO in May. The number of U.S.

Why I Do Not Use Yahoo Search

Bill Hartzer

Search, why are you showing the T mobile website, a cellular phone company, in the search results for “mobile home&# ? Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore.

Yahoo 112

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Data 158

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 Individuals as well as businesses use Pinterest for multiple reasons: To drive traffic to a personal or company website.

Top 15 Facebook Marketing Obstacles


According to a recent comScore study, 90% of all social media time is spent in Facebook. The company/organization is inherently not interesting. Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me.

Is Your Business Ready For Mobile Marketing?


Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. MicKinsey & Company ).

Mobile 161

Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone.

How Can Linkedin Grow?


After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. LinkedIn is at a tipping point.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.

Social Media Stategy Daily News

Proactive Report

A new study by GroupM Search and comScore recently released aims to reveal the impact and synergy of each social channel and gives clues to purchase options and how to evaluate the resulting consideration set. >>

News 67

LeapFish Search Engine Continues to Grow User Base

Bill Hartzer

comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch. I have talked about the LeapFish search engine earlier , as you might recall.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2

Google 190

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. This is a guest post by Manroop Takhar.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. This is a guest post by Ben Plomion. .

Top Search Engine Optimization Firms for December 2009

Bill Hartzer

Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings&# , it could be a place to start looking if you’re wanting to hire a search engine optimization company. has recently updated its monthly comScore qSearch.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. Comscore data, reported by BI Intelligence. Image via BigStockPhoto.com. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”

Global Social Media Usage Patterns

Net-Savvy Executive

At work, that translates into tracking down companies globally; it's one way my research is different. Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010).

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

Tips 271

Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 10) 33% of B2B companies use blogs. 15) On average, companies that blog receive 434% more indexed pages.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. That’s why companies are making branded applications. What can a company known for vacuum flasks do in an app?

Brands 105

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Capability to set up monitoring profiles for multiple keywords, topics, companies and products. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. The company doesn’t quite merit an “A” only because there were some inconsistencies between individuals. The company could clearly use some improvement in this area.

Vocus 167

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Top 10 Public Relations Blunders of 2009

Bill Hartzer

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” Horizon Realty thinks it’s okay,” on May 12 after disputes with the company.

Social Media Strategy Daily News

Proactive Report

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Interview with Brian Solis: How Businesses Adapt to Social Media. Intelligence is critical.

News 63

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social media is best done by people within your company – your customers want to talk to your employees.