Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Here are a few tips that will help to boost your company’s profile on LinkedIn. Your company logo and header banner are the very first things people will see when they land on your company page. Avoid writing a 2,000 word essay about the history of your company.

3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. .

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. A recent analysis of S&P 500 companies shows that when you triple the number of employees in an organization, its productivity drops by half. What’s more, only 40 percent of companies survive more than a decade.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Why Wikipedia is Important to Your Company

Justin Levy

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Most companies are doing social wrong and have done it wrong from the beginning. The post Burn your social media strategy appeared first on Social Fish

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Address the insights, and pivot your content strategy going forward.

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5 Creative Strategies for Link Building

Waxing UnLyrical

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

Do You Need a Seasonal SEO Strategy?

The Realtime Report

Do You Need a Seasonal SEO Strategy? One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays.

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3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. The Future of LinkedIn Company Pages.

YouTube Subscriber Strategies for Nonprofits

SocialFish

YouTube subscribers for nonprofit companies. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. By Matthew Yeoman.

The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. Your social media strategy should adopt the same approach. Social Media Channel Strategy Example (and Downloadable Template). content strategy social media strategy

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

How to “Mature” Your Company’s Content Marketing Strategy

Oktopost

Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, … Content Marketing

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. In the end, the infographic sums up five steps in implementing a social media strategy.

What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Perhaps unsurprisingly, many businesses overlook the impact of a successful internal communications strategy. According to Gallup, less than 30% of employees believe in the values of the company they work for. Cultivates a strong company culture. Guest Post by Adam Kraus.

4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence

Social Media Today

Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help

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How APIs Can Transform Your Company

Forbes Social Media

With a thoughtful strategy in place—a strategy that goes beyond a technical imperative—companies can capitalize on several core benefits of APIs

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6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you. Develop a Content Strategy. Guest post by Jill Phillips.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. Social media can be used in so many areas that it can mean the difference between a winning and losing strategy for your business.

Why Paid Media Must Be Part of Your Social Content Strategy

Ignite Social Media

Importance of Paid Media in Your Strategy. A key strategy to reach new audiences includes activating your existing fans to share and advocate on your behalf. Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit.

3 Steps for Making Your Social Media Strategy Agile

Ignite Social Media

This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. You can’t assume that a strategy you set in January will still apply a week, month or year later.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you.

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

” The days of hiring an SEO company to simply throw up some text on a virtual page, buy some junk links and watch the sales come in, are over and done. How to leverage internal and external linking strategies to optimize for SEO and social search.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. You need to educate yourself about marketing trends before you devise a strategy. Set out your strategy with this population segment in mind.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Which Channels Companies Will Invest the Most in Over the Next Two Years.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy.

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. Use your company logo or, if you’re a small business, you could use a picture of the owners or employees of the business.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”