4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

Trending Sources

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

“Digitally Mature” Companies Make More Money

The Realtime Report

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? The report measures companies along two dimensions: 1. Companies that do well in one of these two dimensions out-perform their competitors.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

YouTube Subscriber Strategies for Nonprofits

SocialFish

YouTube subscribers for nonprofit companies. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. By Matthew Yeoman.

Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Original article: Companies Invest More in Social Media Marketing in 2014 ©2014 UNSPOKEN ~ Social Media.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Projects are built around motivated individuals, who should be trusted – Your social media team needs to be empowered to be the face and voice of your company. Your social media strategy has to be flexible (hence the word “agile”).

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Address the insights, and pivot your content strategy going forward.

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you.

Six essential shifts in social media strategy

Dave Fleet

The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy.

The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

3 Psychology Strategies You Should Be Using on Social Media

Convince & Convert

Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can help them stand out from the pack. Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation.

Firebelly Begins Work With Cornerstone Bread Company

Firebelly

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Make sure to tailor strategies that are unique to each of your social media channels. Align the people at your company with the plan. Get everyone on board with your strategy. Do you need some help to get started with your social media marketing plan?

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Most companies are doing social wrong and have done it wrong from the beginning. I recently came across an amazing post that I urge everyone to read about the current state of social media.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. Look before you leap, though: SEO is not a great option for every company.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

8 strategies for Pinterest for business

Janet Fouts

Take The Mother Company for example. Like in the case of Oreck, this is not about the widget you sell, it’s about the mindset of the person who might be interested in it and also to show a bit of the human side of the company. Pinterest has become a running joke to many.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Several companies have learned this the hard way, including American Airlines and Bank of America. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. If you don’t know why you are sharing content or what you are asking your audience to do, it might be beneficial to take a step back and regroup on your strategy. Every company and audience is unique.

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Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Companies should train their social media staff to respond quickly to a crisis.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Determine Your Facebook Ads Strategy.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.

4 Strategies for Improving Social Engagement

Convince & Convert

Choose your search terms (your company name, your industry niche, potential content topics, etc.), Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Humanize Your Company.

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5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Everything should look as if it came from the same company. How do you incorporate design elements into your marketing strategy?

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.