Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.

B2B 116

B2B Communities Apple Hosting 116

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Play Digital’s Bathtub Challenge. Nike’s “Dream Crazy” Video.

Campaign 91

Campaign Social Media Brands Apparel 91

agora pulse

JULY 23, 2020

Social media managers can be an enormous asset to all businesses, brands, and organizations. For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. It’s actually extremely important that a company doesn’t do this. Strategy matters.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Sprout Social

APRIL 11, 2022

Rather than a handful of big companies (like Google) running everything, the users own, operate and contribute. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. Brands must understand how to build and engage communities organically.

Brands 91

Brands Applications Communities Yahoo 91

Oktopost

APRIL 30, 2020

When you create a LinkedIn Event you become that event’s organizer. This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. So, you have to keep your organization or agency up to date about what’s working and what needs to change. Common social media goals include … Building brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

FEBRUARY 16, 2023

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. You know why your brand needs to lean in on organic social. How can you create that for your company?

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

JANUARY 12, 2022

And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. These stories and experiences are typically shared organically (think: not paid), although brands can prompt customers to share them as well. . In this guide, we’ll show you how it’s done. Good question!

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 135

Team Social Media Management Skills Trends 135

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Case in point: me.

Yammer 262

Yammer Facebook Travel Engagement 262

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. She shares, "Having a to-do list helps me stay organized and ensures I never miss any important steps in my process." This list helps her stay organized and ensures she always has ideas to draw from. "Maintaining

System 89

System Content Fashion Template 89

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. This element is all about building an identity. companies that create products and services. How are brands leveraging community? Humanizing.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Oktopost

OCTOBER 23, 2019

I think this could get extremely complicated for the platform, and for those of us managing both organic and paid efforts on the platform. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110

Marketing YouTube Overview Instagram 110

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages.

B2B 136

B2B Social Media Strategy LinkedIn 136

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Developing into a Social Organization.

Communities 221

Communities Collaboration Statistics Lurker 221

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is basically how our agency organizes the work. (If

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps! Conclusion.

Strategy 143

Strategy Metrics Hubspot Retail 143

Ignite Social Media

MARCH 31, 2023

We hope these initiatives will not only help bridge the gap between men and women but also inspire other organizations to do the same. From providing career advice to discussing industry trends — this type of support can go a long way in helping women find their voice, take control of their careers, and set new standards for success.

Team 78

Team Policies Resources Construction 78

Sprout Social

JULY 19, 2022

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. While organizing feeds was the original purpose of hashtags, their use case has evolved. Use hashtags in your posts and on your company page. What is a hashtag used for? How to use hashtags on YouTube.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

agora pulse

APRIL 4, 2019

Once, I worked for a company that ran a big social media campaign about how its product was made. Because we knew about it in advance, we were able to complement that with blog posts about green business practices, organic products, and sustainability. It was a strong integration that helped the campaigns significantly.

Social Media 107

Social Media Content Campaign Authentication 107

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195

Skills Social Media Marketing Influencer 195

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Pam Moore

APRIL 2, 2022

Maximizing human performance through mindset empowerment solutions for individuals, teams, and organizations. Throughout his career, Mark has specialized in accelerating performance in high growth companies, teams, and individuals.

Training 29

Training Consultant Sports Team 29

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Going live on the platform is unique for creators and marketers since it adds a human touch to virtual communication that words and images often lack. Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Later

JULY 29, 2020

Take, for example, the female-owned candle company Otherland. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. . Ready to get organized and plan out your Instagram content in advance?

SEO 132

SEO Instagram Hashtag UGC 132

Waxing UnLyrical

MARCH 25, 2013

And that is they recognize and support their brand evangelists organically. Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. They do something I always say is more important than marketing. Great product.

Travel 254

Travel Price Consultant B2B 254

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Adaptation of social media is influencing organizations to be more open and transparent. I believe this will be extended to real time, online knowledge sharing opportunities.

Collaboration 234

Collaboration Eventful Exercises Education 234

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Partner on Something That Organically Integrates Your Brand. Build a marketing partnership tailored to an influencer’s individual strengths—one that organically shows their audience how they use your brand.

Brands 60

Brands Content Influencer Survey 60

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Wildfire is one of the many companies that offer third party apps. What about organic growth? And I post great content, and often.

Communities 234

Communities Facebook How To Consultant 234

Pixlee

SEPTEMBER 20, 2017

For SWEAT, parent company of Bikini Body Guide, community members become the primary educators for the brand. BBG puts a lot of resources into educating their community so that they can pass along knowledge. Owning the entire process, from hardware to software to retail to logistics, helps with brand- and community-building.

Communities 62

Communities Brands Class Community building 62

Jeff Esposito

JUNE 19, 2013

40% of organizations in the survey can measure the value of community managers. Community teams are pretty small, broken down by company size (small 1.7; 50% organizations surveyed have a community playbook. 2013 SOCM: The Value of Community Management from The Community Roundtable.

Communities 43

Communities Report Committee Community building 43