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Community platforms do not equal community

SocialFish

The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales.

Skills 80
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Improve customer retention?

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Audiences or communities? Defining the new social media landscape

Sprout Social

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. Companies like Meta are taking notice. Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community.