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The Complete Guide to LinkedIn Events

Oktopost

When you create a LinkedIn Event you become that event’s organizer. This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages.

Eventful 130
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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

I think this could get extremely complicated for the platform, and for those of us managing both organic and paid efforts on the platform. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. A mobile site that simply is a lesser version of a website is not the right solution. community building. organic search. it roadmap.

Marketing 105
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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.