Convince & Convert

JULY 9, 2013

Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. Building our brand — By virtue of the fact that these influencers are choosing to publish content on our site, they are effectively signaling their approval of OpenView.

Influencer 160

Influencer Strategy Content Marketing 160

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

APRIL 21, 2010

So we developed the first-ever published Facebook fan valuation. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value. million in earned media annually.

CPM 77

CPM Facebook ROI Web 2.0 77

Bill Hartzer

FEBRUARY 26, 2010

In addition, the Community Oversight Committee has elected several new board members including Steve Burge, Javier Gomez, Marko Milenovic, Jacques Rentzke, Robert Deutz and Akarawuth Tamrareang. In 2010 we look forward to helping the community tackle some major agenda items, such as a new release of Joomla! Share this on Technorati.

Joomla 89

Joomla comScore Open Source Content management systems 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Laurel Papworth

MARCH 15, 2010

Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. publishes them on Twitter with a hashtag #video or #nameofvid. Technorati Tags: @anywhere , API , overlay , Twitter , web 3.0. I’m assuming it. Related posts.

API 69

API Twitter Widget Aggregator 69

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Laurel Papworth

FEBRUARY 11, 2010

And when it comes to journoggers, I am not talking about Mia Freedman (mammamia) or Renai LeMay who are immersed in the community, not scurrying around the edges looking for “linkbait&# (stories that get a lot of discussion because of their controversial nature). Participating in the online community… or raiding it?

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

OCTOBER 4, 2008

isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? informal learning.â??

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Project Web 2.0 Module Wiki 265

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social news / bookmarking sites like del.icio.us, technorati, dig and others. Blogging communities as the Open Diary, LiveJournal, Xanga. Hi Folks, do you work as an Online Community Manager? Unported License.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Laurel Papworth

APRIL 21, 2010

most of this applies to companies with annual turnover of $3million or more. Technorati Tags: laurel papworth , Law , personal information , privacy , recruitment , sites , social media , social network. copyright – using material from the social networking site for business purposes might contravene Facebook etc. Lawyers pfft.

Privacy 87

Privacy Twitter Facebook Social Networking 87

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Laurel Papworth

DECEMBER 17, 2009

I hunkered down and tried to figure out what I’ve seen change since returning to Australia in 2005 and it’s now been published in the 2010 Media Survival Guide. Venessa Paech, Community manager, Lonely Planet @venessapaech. click for full size. Jolaine Boyd, group marketing manager, Telstra @bigpondteam. with a Head?

Industry 64

Industry Social Media Influencer Mobile 64

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. Publishing a book (or at least an e-book, we’ll see) Four Music Artists I’m Listening To Now 1. The birth of my daughter (May 6th due date) 2.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

How To 100

How To Repository FAQ Aggregator 100

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# Share it on StumbleUpon Share this on Technorati Tweet This!

Facebook 88

Facebook Social Media WordPress Syndication 88

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. concept I find so easy to forget to test for when I get enthusiastic to publish each week. My test on that is to re-read it back later or even the next day before I publish. Tamar is also the author of The New Community Rules (July 2009).

Blogger 250

Blogger Engineering Flickr SEO 250

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Buzz Marketing for Technology

JUNE 27, 2008

Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. And in his case, there would literally be thousands of people in other countries who would not have access to the valuable information to help improve their communities.

Template 280

Template Templates Course Real Estate 280

Myrland Marketing

APRIL 6, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! These are all just different communities and different tools, so you need to make sure you find the right tool for the job. My forthcoming book, social.lawyer, will be published by West Publishing in mid-summer 2010 and I will go into this strategy with more detail.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Viper Chill

MAY 10, 2010

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. Home What the F ? Cloud Living Say "Hi!"

Technorati 78

Technorati How To Sites Analysis 78

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

With permission, I am publishing the unedited version here. Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Webbiquity SMM

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Facebook Rolls Out New Like Buttons For Publishers by All Facebook.

Facebook 210

Facebook B2B Privacy MySpace 210

Bill Hartzer

FEBRUARY 8, 2010

General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Share this on Technorati.

News 110

News Report Social Media Reputation 110

Kikolani

SEPTEMBER 25, 2012

If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Comments are the life of your blogging community.

Questions 167

Questions Adsense Marketing SEO 167