Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. trillion social posts in real time.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g., Connect with your community At Buffer, we have a Discord community.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pixlee

AUGUST 22, 2020

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? When shoppers see other real-life consumers engaging with your products, it’s easier for them to visualize themselves making that purchase and becoming a part of your brand community.

UGC 54

UGC Authentication Patterns Communities 54

Social Media Marketing

DECEMBER 17, 2010

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. He managed to leave the group , but not before the damage was done.

Facebook 161

Facebook Privacy Flickr Notification 161

Mindjumpers

NOVEMBER 3, 2010

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Involving people and their social networks for all possible marketing goals. Word-of-mouth marketing does not only involve products, brands and companies. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Rebekah Radice

JANUARY 7, 2019

That’s where qualitative and quantitative social media data comes in. It’s a review of engagement, content, community, and your competition. Go to each social channel and review how it’s performing. This is the conversation happening in and around your company vs. the competition. Let’s dive in!

Social Media 145

Social Media How To Metrics URL 145

The Realtime Report

JANUARY 28, 2017

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. They saw social as a channel to build their brand, by taking a broadcast approach and posting content with broad appeal. ” Click To Tweet. Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Like this post?

Google 193

Google Content URL SEO 193

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. Additionally, analytics reports reveal patterns in social engagement.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. David Armano.

Tools 277

Tools Tips Marketing Social Media 277

Buzz Marketing for Technology

JUNE 27, 2008

online communities. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Define your thought patterns and opinions so that your brand is always consistent. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials.

Brands 236

Brands Handbook MySpace Construction 236

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Buzz Marketing for Technology

JUNE 27, 2008

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved. Far from it, actually.

Influencer 60

Influencer Marketing Metrics Avatar 60

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Communities of Practice. The Hidden Power of Social Networks. Cultivating Communities of Practice. Communities (41 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. In other words, Social media trend-setters in India are spread across different platforms. Usage pattern: I think the usage varies from pure fun to serious stuff i.e. profession.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Companies that didnâ??t software that links to networking site (e.g. TrackBack (0).

Project 265

Project Web 2.0 Module Wiki 265

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Why You Should Know the Best Times to Post on Social Media. and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Seriously, I do not read them.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Network Marketing

AUGUST 17, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Unported License.

Sites 72

Sites Social Media Google Reputation 72

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. LinkedIn is a very different beast from the other social platforms. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost. View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Keyhole.co

NOVEMBER 6, 2022

You can also analyze your performance on social media and measure your results against competitors. This can help spot trends, patterns and optimize your social media strategies. The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. Price: Custom. Me ntionlytics.

Tools 52

Tools Social Media Sentiment Price 52

Techipedia: Tamar Weinberg

JUNE 3, 2010

That’s not really convincing social proof. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. This is especially true of other social networks, especially ones where you were originally untrusted.

Social Media 221

Social Media Marketing Digg Consultant 221

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but None of that undermines your assertion that the medical community need to embrace this new technology - and I think the idea of sharing high quality knowledge into the poorer world has enormous potential. Bmj.com has its Web 2.0

Web 2.0 188

Web 2.0 Journal Film Education 188

Convince & Convert

FEBRUARY 5, 2010

KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. The background pattern in #2 reminds me of the album cover from Tommy by the Who – overall, a decent effort but it will always play second fiddle to Quadraphenia in my book. Of course, it's purely subjective.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Survey 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. There was only one occasion when the users were able to make a lasting impression on the social news site.

Digg 100

Digg Social Media Upcoming Ustream 100

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Create patterns. That has always been the purpose of advertisement and the same goes for your social content. Things are moving fast. Show passion.

Content 264

Content Patterns Communities Loyalty 264

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Try to return something to your own company.

Social Media 150

Social Media Strategy Consultant B2B 150