4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? When we asked “What does digital competitive advantage mean to your company? Communities are organizational orchestras, and marketing is the conductor.

Study 173

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. When we asked “What does digital competitive advantage mean to your company? Align community with member retention programs.

Study 100

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team.

Team 55

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

3 Ways To Great Social Content

Mindjumpers

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Create patterns. If you show passion for your business idea, you’ll inspire your community to the same.

When Millennials Take Over [Book Review]

Waxing UnLyrical

It’s one in which companies must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. … When you look at the pattern, it’s almost frightening in its accuracy.

Review 183

6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Pattern Recognition. Image from Bigstock.com.

Skills 169

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Therefore our spending patterns are typically reversed. New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing.

B2B 222

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Humor opens up a space for connecting because it disrupts the expected pattern. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. Show them that you are a different kind of company.

Are You Creating Social Media Scorched Earth?

Dave Fleet

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. For more information you can read his blog and visit his company’s website Iffort.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook. The pattern holds for YouTube and Linkedin, too.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

“The money manager said it would vote against boards if a company failed to take steps to increase its number of members who are women. State Street plans to send a letter to 3,500 companies on Tuesday asking the companies to act.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks. Nurturing a community. Acknowledge your community and engage!

Facebook Strategies: Content Over Creative

Dave Fleet

The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.

Buy 275

Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . You can use the Instagram Stories chat sticker to bring the community together, and answer burning Qs about the event.

8 Different Ways to Post to LinkedIn Using Agorapulse

agora pulse

However, your company page can easily blend in with the competition on this social platform. If you want to maximize your company’s presence on LinkedIn, don’t stop with scheduling a post just once. But sometimes you read an article that you just have to share on your company page.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

There were 5 primary patterns that we noticed a week after launch: Techcrunch (TC) dominated pageviews and registrations. Mashable provided the best usage patterns over a week 1 period. We did get many large companies that had heard of our name because of seeing the press release.

What a Modern Ecommerce Stack Looks Like

Pixlee

According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. Article uses its ecommerce platform to bring together a community of customers who inspire one another to use #articleinyourhome.

UGC 72

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis.

How To 127

Social Media Crisis Management -Infographic

Janet Fouts

Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Give them a forum on your Facebook page or community pages, a number to call, an email address, anything they can use to contact you directly for information.

Social Media Content is More than a Photo

Ignite Social Media

Tactics such as integrating passion points, incorporating humor, and providing relevant real-time responses can assist with community growth, as can be seen below. The brand posts unexpected and interesting social content through the day and night, because they think it’s a necessity to be on 24/7, as everyone has a different sleep pattern. You’d never think that sleeping could be considered a passion point, but as a mattress company, it’s perfect.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4

ROI 228

How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Image via BigStockPhoto.com.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. “Type in your company or product name, then put the word ‘vs.’

Tools 147

Why Twitter Killed the Twitter Share Button

Convince & Convert

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. Read Steven Willmot’s coverage of that move here , and you’ll start to see this pattern emerging.

Tutoring Jobs

SocialFish

You can either find jobs on your own or use companies that recruit people for online tutoring. I would recommend that you use the companies as you will always be assured of a job. In some cases, the company you work for may have a portal which you will be required to use.