STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? When we asked “What does digital competitive advantage mean to your company? Communities are organizational orchestras, and marketing is the conductor.

4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. When we asked “What does digital competitive advantage mean to your company? Align community with member retention programs.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

3 Ways To Great Social Content

Mindjumpers

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Create patterns. If you show passion for your business idea, you’ll inspire your community to the same.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

When Millennials Take Over [Book Review]

Waxing UnLyrical

It’s one in which companies must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. … When you look at the pattern, it’s almost frightening in its accuracy.

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Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Pattern Recognition. Image from Bigstock.com.

Skills 169

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Humor opens up a space for connecting because it disrupts the expected pattern. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. Show them that you are a different kind of company.

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Therefore our spending patterns are typically reversed. New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing.

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How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. For more information you can read his blog and visit his company’s website Iffort.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook. The pattern holds for YouTube and Linkedin, too.

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

8 Different Ways to Post to LinkedIn Using Agorapulse

agora pulse

However, your company page can easily blend in with the competition on this social platform. If you want to maximize your company’s presence on LinkedIn, don’t stop with scheduling a post just once. But sometimes you read an article that you just have to share on your company page.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks. Nurturing a community. Acknowledge your community and engage!

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

“The money manager said it would vote against boards if a company failed to take steps to increase its number of members who are women. State Street plans to send a letter to 3,500 companies on Tuesday asking the companies to act.

Are You Creating Social Media Scorched Earth?

Dave Fleet

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it.

23 most followed brands on Facebook in 2019

Unmetric

Community involvement and Target are like peas in a pod. Maintaining uniformity in posting pattern helps your audience get used to your style, tone of voice, and also know what content to expect from you.

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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . You can use the Instagram Stories chat sticker to bring the community together, and answer burning Qs about the event.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

Facebook Strategies: Content Over Creative

Dave Fleet

The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook.

23 most followed brands on Facebook in 2019

Unmetric

Community involvement and Target are like peas in a pod. Maintaining uniformity in posting pattern helps your audience get used to your style, tone of voice, and also know what content to expect from you.

Ultimate Guide to User-Generated Content

Later

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong.

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How Online Travel Agencies can be More Like Amazon

Pixlee

As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. . Amazon’s Prime offer appeals to shoppers and encourages them to spend more with the company because it adds so much value that customers realize instantly. .

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. They don’t understand human speech patterns like sarcasm or irony.

From the Outside-In: The Path to Relevance

SocialFish

We found similar patterns in our research into associations and other membership organizations. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”.

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis.

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Social Media Content is More than a Photo

Ignite Social Media

Tactics such as integrating passion points, incorporating humor, and providing relevant real-time responses can assist with community growth, as can be seen below. The brand posts unexpected and interesting social content through the day and night, because they think it’s a necessity to be on 24/7, as everyone has a different sleep pattern. You’d never think that sleeping could be considered a passion point, but as a mattress company, it’s perfect.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. “Type in your company or product name, then put the word ‘vs.’

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