Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

SocMed Sean

AUGUST 21, 2012

Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? And my channel changing doesn’t even have a reasonable pattern.

Social Media 275

Social Media Patterns Communities Engagement 275

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. trillion social posts in real time.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. Connect with your community At Buffer, we have a Discord community.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Webbiquity SMM

FEBRUARY 2, 2012

Blogger interest in the site seemed to follow a similar pattern. But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.”

SEO 146

SEO MySpace Hubspot Patterns 146

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? That stuff is important to the business, no doubt.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

OCTOBER 20, 2020

Importance of social listening to learn about your customer. How to leverage online communities to research your dream customers. How to leverage digital user behavior to understand your customers buying and digital engagement patterns. Tips to conduct focus groups on little or not budget. Like to do it yourself!?

Research 78

Research Template Templates Training 78

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform?

Data 94

Data Social Media HootSuite Template 94

Pixlee

AUGUST 22, 2020

When shoppers see other real-life consumers engaging with your products, it’s easier for them to visualize themselves making that purchase and becoming a part of your brand community. Build a Brand Community with Social Media. Your brand simply cannot afford to overlook social media in the current digital age.

UGC 54

UGC Authentication Patterns Communities 54

Sprout Social

MARCH 3, 2017

Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. This week at #SproutChat , our community learned how to be a better listener. Listening requires using a social media management tool to provide better customer service and connect existing customer data sets.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Social Media Marketing

DECEMBER 17, 2010

Hence, Mark Zuckerberg joining the North American Man-Boy Love Association was meant to prove that even the CEO of the world's largest social network wasn't immune from privacy violations under the new system. And when it does roll out, will it be communicated to members in a clear way, with plenty of advance notice?

Facebook 161

Facebook Privacy Flickr Notification 161

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. But that’s not the case.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Communities 132

Communities YouTube Engagement How To 132

Mindjumpers

NOVEMBER 3, 2010

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Involving people and their social networks for all possible marketing goals. Word-of-mouth is not something new. Viral marketing and activities to generate “buzz”.

Social Media 216

Social Media Marketing Influencer Technorati 216

Unmetric

JULY 17, 2016

Social networks give you the data on Reach and Impressions for your own brand, but you never know how well your competitors are doing. Given our large dataset, we were able to analyze thousands of Posts from brands across industries and community sizes to identify patterns.

Data 60

Data Facebook Metrics Social Media Management 60

The Social Media Hat

JULY 7, 2016

Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015.

Instagram 166

Instagram How To Mobile Notification 166

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Rebekah Radice

JANUARY 7, 2019

That’s where qualitative and quantitative social media data comes in. It’s a review of engagement, content, community, and your competition. Go to each social channel and review how it’s performing. Make note of the channel performing best and what patterns from the data above begin to emerge.

Social Media 145

Social Media How To Metrics URL 145

Techipedia: Tamar Weinberg

MAY 15, 2012

It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it universally accessible and useful’. SEO efforts should aim to provide relevant engaging content within the SERP in this new pattern.

Google 193

Google Content URL SEO 193

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Use hashtags, description and engage in your community's comments. sproutchat.

Engagement 40

Engagement Content Metrics Hashtag 40

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. Additionally, analytics reports reveal patterns in social engagement.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Define your thought patterns and opinions so that your brand is always consistent. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JUNE 27, 2008

online communities. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

The Realtime Report

JANUARY 28, 2017

While social media is a great way to build a brand’s reputation, it can also be a powerful driver of demand. Social media activity data is a vast source of real time customer intelligence. Because B2B buyers are inundated with marketing messages, you need to find new channels to communicate with your prospects.

B2B 91

B2B ROI Social Media Hashtag 91

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. Kristi’s Little Known Social Media Secret : There is a trending pattern in social media when it comes to the numbers game.

Tools 277

Tools Tips Marketing Social Media 277

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Josh S Peters

FEBRUARY 15, 2010

This is the first in a series of 3 posts Without a doubt a part of social media is trial and error because when it comes down to it people are unpredictable. Sure we tend to follow certain patterns and rhythms, but under it all we ‘re unpredictable creatures who sometimes make erratic decisions that make no sense.

Social Media 119

Social Media Marketing Patterns Lijit 119

Pixlee

OCTOBER 2, 2017

These include focusing on lighting, picking one central subject, looking for patterns, and not overdoing your filters. In the outdoor industry, you hear a lot about ‘the tribe’ and culture of the community. build a robust Instagram community, launch a new product, etc.) Choose your social networks.

Instagram 40

Instagram Brands Authentication Patterns 40

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Communities of Practice. The Hidden Power of Social Networks. Cultivating Communities of Practice. Communities (41 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

Proactive Report

MAY 28, 2010

44% of online users get news from a social site. News Patterns. Although most original reporting still comes from traditional news sources, technology like blogs and social networks have opened the floodgates of discussion and opinion about the news. Half of Americans rely on friends and people they know for news.

News 78

News YouTube Patterns Journal 78

Pam Moore

NOVEMBER 19, 2019

We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives. We are seeing a pattern of behavior across organizations big and small that is concerning. Community development strategy and plan inclusive of social listening and engagement.

Social Media 60

Social Media Training Press Release Project 60