Laurel Papworth

APRIL 8, 2010

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages. Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know why ? Also birthdays.

Communities 103

Communities Facebook Avatar Social Networking 103

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on Technorati.

Study 155

Study Health Care Facebook Digg 155

Laurel Papworth

MAY 23, 2010

on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. If you think of Best Job in the World – lots of traditional media marketing $$$ to promote the user generated content of the social media campaign. What will be your marketing mix?

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Mindjumpers

DECEMBER 29, 2010

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. The soda company understood how to make us of social media when developing new flavors. Mountain Dew. Similar Posts: Old Spice: Successful Social Media Campaign.

Social Media 237

Social Media Technorati Campaign YouTube 237

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Mindjumpers

NOVEMBER 26, 2010

One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. A campaign that built up a large community which give this year’s campaign a lot of audience from start. That’s the beauty of social media marketing.

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

DECEMBER 28, 2010

Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands. It’s co-creation and community engagement as it’s best. Companies Embrace Social Media.

Social Media 193

Social Media SMS Social CRM Technorati 193

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Idaconcpts

FEBRUARY 24, 2011

The global economic recovery is on track, with many developing economy hotspots firing around the world, but unfortunately the job market is still bleak for many countries. Here are some creative ways of competing on the job front in today’s tough market. #1 5 – Check the stock market. 5 – Check the stock market.

Skills 148

Skills MySpace Technorati Social Networking 148

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Share this on Technorati. This blog post has recently been updated. Post this on Diigo. Tweet This!

Platform 104

Platform Sentiment Press Release Technorati 104

Webbiquity SMM

FEBRUARY 28, 2011

. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. So many companies forget how to play with their customers, when it’s playing that creates brand love more often than not. Cinema goers get punk’d by Hoyts and Saw7.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. A fantastic utility and must add to any marketer’s kitty. Let’s look at the 2 ‘W’s then.

Google 100

Google Web 2.0 Startup Survey 100

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a key value to companies and business professionals. The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Share this on Technorati. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Applications 116

Applications Social Media Widget Technorati 116

Laurel Papworth

OCTOBER 30, 2009

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. I think UnTied the anti- United community is an interesting development (was around before this incident though).

Cost 99

Cost Airlines Apple Price 99

Bill Hartzer

AUGUST 24, 2010

For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line. Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson is a new book that shows you how you can be successful in social media. Chris Brogan: Building Communities.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? Create a blog marketing plan and revise it when necessary. Blogging is just one part of the content marketing ecosystem.

Questions 149

Questions Sample Samples Blogosphere 149

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? No really, it is. Business realities?

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Idaconcpts

MARCH 5, 2011

This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. “No James Barry covers Internet marketing and related topics for Wolf21.com Share this on Technorati. Tweet This!

Google 146

Google Content Technorati SEO 146

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Laurel Papworth

DECEMBER 10, 2009

As expected , the social network was snatched up by an Asian company, MOL Global, a Malaysian e-commerce and payments company for an unreported sum which some put at about $100 million. It also holds several social networking patents which could mean an extra revenue source for the company. From softpedia. Related posts.

Buy 83

Buy Social Networking Technorati Communities 83

Bill Hartzer

FEBRUARY 9, 2010

The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. The company is headquartered in Fremont, California. Shaw Ventures.

Virtual World 104

Virtual World Survey Retail Technorati 104