Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

Influencer 158

Influencer Strategy Content Marketing 158

Bill Hartzer

AUGUST 18, 2010

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103

Survey Company Social Media Sample 103

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Technorati. Technorati. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. Well, almost. – Value Drivers.

Research 113

Research Report Cymfony Social Media 113

Mindjumpers

JANUARY 6, 2011

A lot of marketers have given their suggestions to what the year has in store for us, and a lot of interesting ideas have been published on blogs, presentations etc. However, I found this very good and simple presentation about 17 social media marketing trends for 2011, which can provide some tips of what to be aware of during this year.

Social Media 223

Social Media Technorati Trends Social Networking 223

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on Technorati.

Study 155

Study Health Care Facebook Digg 155

Idaconcpts

AUGUST 24, 2010

For several years radio has been the form of transferring news and marketing. When TV didn’t exist radio was the only resource used to listen to latest news and also was the only marketing technique which could reach the market within seconds. I don’t disagree with it but I would also use radio marketing. Tweet This!

Marketing 132

Marketing Technorati StumbleUpon Digg 132

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online. Tweet This!

Engineering 108

Engineering Survey Social Media Marketing 108

Laurel Papworth

MAY 23, 2010

on mistakes companies make when using Twitter for business. If you think of Best Job in the World – lots of traditional media marketing $$$ to promote the user generated content of the social media campaign. Tip: If you are going to put your company on Twitter, think of it as a strategy not a campaign. Plan ahead.

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts Anita Campbell of Small Business Trends and John Jantsch of Duct Tape Marketing , who spoke at the Corporate Executive Board’s Enterprise Council on Small Businesses Summit last June: – Be human.

B2B 102

B2B Marketing Small Business Technorati 102

Mindjumpers

DECEMBER 28, 2010

Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. The most dedicated fans are probably your best marketers. Technorati Tags: Community building , community engagement , Disney , Disney Momories , Disney's Facebook Page , Social Media.

Facebook 277

Facebook Community building Technorati Communities 277

Webbiquity SMM

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ?

Social Media 191

Social Media Marketing Avatar Microsoft 191

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Companies Embrace Social Media. Technorati Tags: Social Media , social media competition , The Bees Awards.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

DECEMBER 29, 2010

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. The soda company understood how to make us of social media when developing new flavors. Mountain Dew. Similar Posts: Old Spice: Successful Social Media Campaign.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities.

Engineering 101

Engineering Marketing Skills Analysis 101

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. If you’re in the market, it can’t hurt to follow and keep your eyes on their stream. Share this on Technorati. 9 Great Social Media, Digital Marketing & Productivity Tools. Sphinn this on Sphinn. Related Posts.

Resources 196

Resources Communities Social Media Technorati 196

Bill Hartzer

MARCH 8, 2010

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. My conversation with Marvin, a network marketer who is heavily involved in MLM (Multi Level Marketing) and network marketing, thought that he could sell me a domain name and website.

Engineering 140

Engineering Domain Name Marketing How To 140

Webbiquity SMM

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Mixx.

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Technorati.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Mindjumpers

JANUARY 3, 2011

Like Mindjumpers, he is associated with Social Marketing Forum. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Technorati.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands. Companies Embrace Social Media. Toyota takes most nominees. Meet The Founder of The Bees Awards.

Social Media 193

Social Media SMS Social CRM Technorati 193

Mindjumpers

JANUARY 11, 2011

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too. This is just one case.

Social Media 276

Social Media Wireless Privacy Technorati 276

Webbiquity SMM

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. PR becomes this amorphous blob that can move into many adjacent markets. Let me explain …. Email this to a friend?

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Bill Hartzer

NOVEMBER 11, 2010

The company, in a press release today, says that they plan to phase out Business.com, primarily a national business-to-business sales and marketing operation and focus exclusively on the Dex One business. Share this on Technorati. Tags: Search Engine Marketing business business.com web directory. Post on Google Buzz.

Directory 127

Directory Press Release Technorati StumbleUpon 127

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). Share this on Technorati.

Small Business 102

Small Business Report Social Media Survey 102