The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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Study Company Web 2.0 Twitter 180

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content How To Marketing 78

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar.

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Communities Aggregator Social Networking Organization 60

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

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LinkedIn Products B2B Review 129

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

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Social Media Communities Overview Forums 393

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing How To 213

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 109

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

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Conversation Sentiment B2B Module 118

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

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Small Business Social Media How To ROI 263

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Today, Facebook plays host to over 60 million business pages on its site.

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Analytics Tools Facebook Overview 119

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Video Marketing Vimeo YouTube 133

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. Union Metrics helps you visualize your social data through colorful graphics that are easy to understand even for novice marketers. Besides its paid analytics tool, the company also offers a few free Twitter analytics tools including the Twitter Snapshot Report.

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Analytics Twitter Tools Strategy 104

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Toggle between Overview, Reach, Engagement, Audience, and Revenue. Tap YouTube Studio.

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Metrics Analytics YouTube How To 145

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Social-savvy marketers. Creating a community. Create a community.

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Report Social Media Metrics Aggregator 147

Socialmedia.biz

DECEMBER 11, 2020

The key to running such a company is marketing and merchandising. Many big companies had their start on social media or streaming platforms and capitalized on it by turning their page or name into a brand that can be sold, and more importantly that people want to buy. It all revolves around branding and marketing.

Social Media 90

Social Media Buy Overview Sports 90

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

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Research Google Newsletter Curation 77

Convince & Convert

OCTOBER 30, 2017

Social is one of the few multi-purpose communication channels for brands (along with email, chat, etc.). It’s a marketing channel, but it’s also a customer service channel. A social media following can't thrive without a strong community as its foundation. Good marketers are both knowledgeable and wary of their competition.

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Brands Sentiment Influencer Survey 194

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. The brief is supposed to become a relatively easy – IMHO at least – starting point for a more thorough analysis and overview of word-of-mouth marketing.

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Social Media Marketing Influencer Technorati 216

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. We thought—given some of the recent changes, that it might be nice to provide our readers with an overview of how to apply our “standard” skills in a way that incorporates the “newest” rules.

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Marketing Case Study Smart Phone SMS 151

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. You start by listening and gathering information about your brand/s, your company, and your competitors. That has certainly proven to be the case.

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Social Media Analysis Research Conversation 64

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

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Social Media Management Cost Social Media Price 122

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

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Tools Tips Marketing Social Media 277

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. Engaging with comments lets you connect with your audience and build a community.

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Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Digital marketing.

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Social Media Management Social Media Tips Skills 100

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Here’s a quick overview of the metadata elements that you can optimize: Edit your video title. Customization.

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YouTube How To Metadata Metrics 137

Mindjumpers

JANUARY 14, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Most often the company professionals maintain accounts for interacting with their customers.

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Trends Influencer Social Media Forums 245

Hootsuite

JUNE 29, 2023

A social media policy details how the company should be portrayed on social media platforms. Content creators and marketers love style guides. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. If you have community guidelines, be sure to include a link.

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Guidelines Template Templates Social Media 79

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

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Skills Sentiment Team Press Release 126

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There are more than 1.86 Get started now.

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Strategy Facebook Marketing Metrics 111