The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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Study Company Web 2.0 Twitter 180

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar.

Communities 60

Communities Aggregator Social Networking Organization 60

Dave Fleet

FEBRUARY 28, 2013

Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers.

Social Media 393

Social Media Communities Overview Forums 393

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

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LinkedIn Products B2B Review 129

Unmetric

JUNE 18, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Get a complete overview of your user posts on Facebook to see what your consumers have to say about your brand. Now, here’s where it gets interesting. Seekmetrics. Wiselytics.

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Analytics Tools Facebook Overview 119

Justin Levy

JANUARY 23, 2013

In case you’re not able to listen to the podcast right now or are wondering a bit more information, I wanted to provide a brief overview of the podcast for you. Topics will include technology reviews and discussions of community, Social CRM, online monitoring and brand advocate platform applications.

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Social CRM Overview RSS Social Media Management 275

The Realtime Report

DECEMBER 20, 2021

An Overview of the Google 3 Pack. If you do a search for something in your community, such as a restaurant “near me,” you will see a fold above the top search result. This is where Google is going to learn about your company and decide which results you need to be included in. So, what is the Google 3 Pack?

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SEO Campaign Google Overview 91

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Our Overview dashboard also transforms individual pieces of feedback from around the web into actionable data that can inform your product development and business model.

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Conversation Sentiment B2B Module 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Collaboration 111

Collaboration Brands Fashion Sports 111

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. Besides its paid analytics tool, the company also offers a few free Twitter analytics tools including the Twitter Snapshot Report. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations.

Analytics 104

Analytics Twitter Tools Strategy 104

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Creating a community. Create a community. Community management.

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Report Social Media Metrics Aggregator 147

Hootsuite

NOVEMBER 2, 2020

Toggle between Overview, Reach, Engagement, Audience, and Revenue. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. From the overview section of the YouTube analytics dashboard, you can see how many subscribers you’ve gained over a selected period. Login to your YouTube account.

Metrics 145

Metrics Analytics YouTube How To 145

Mindjumpers

JANUARY 14, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Most often the company professionals maintain accounts for interacting with their customers.

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Trends Influencer Social Media Forums 245

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Here’s a quick overview of the metadata elements that you can optimize: Edit your video title. Customization.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

SEPTEMBER 2, 2022

This social media training course covers every corner of social strategy—from choosing channels to managing communities. It provides a digestible overview that seasoned social professionals and directors who want a deeper understanding of social can benefit from. Type: Course. Never be afraid to go back to the basics. Level: Expert.

Training 117

Training Course Resources Social Media 117

Socialmedia.biz

DECEMBER 11, 2020

The key to running such a company is marketing and merchandising. Many big companies had their start on social media or streaming platforms and capitalized on it by turning their page or name into a brand that can be sold, and more importantly that people want to buy. What Can You Sell? A fine line to walk on, but it pays off.

Social Media 90

Social Media Buy Overview Sports 90

Mindjumpers

OCTOBER 27, 2011

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page.

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Facebook Overview Foursquare Study 252

Hootsuite

JUNE 29, 2023

A social media policy details how the company should be portrayed on social media platforms. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Company Name. Company Executives.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use. Social strategy.

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Social Media Management Cost Social Media Price 124

Buffer Social

JULY 5, 2023

Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. Communities Best for: Identify questions, arguments, and related resources. For this, make sure you are part of active communities in your industry.

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Research Google Newsletter Curation 77

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. For example, metrics like watch time offer a detailed overview of audience retention for each video.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

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Skills Sentiment Team Press Release 128

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. Companies like Sephora boast big numbers (including 1.31 Regularly engage with your YouTube community. Because paying attention to your audience shows that you care and likewise want to build a community.

YouTube 138

YouTube Tips Tools How To 138

Sprout Social

JULY 16, 2020

For years companies have faced increasing pressure to take a stand on social and political issues. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive. Defund the police, defend Black communities! A united front starts at the top.

How To 119

How To Issues Committee Education 119

Sprout Social

SEPTEMBER 21, 2020

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. Corporate responses to the growing list of murders within the Black community have been highly criticized.

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Issues Survey Campaign Authentication 136

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

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Social Media Social Media Management Issues Team 199

Pam Moore

MARCH 30, 2020

What products and services does it align to within your company? Is it a corporate overview? Is it a competitive overview or comparison? . They often times don't understand until they get their feet wet into social marketing how much content is really required to inspire audience, engage and build community.

Organization 78

Organization Content How To Marketing 78

Mindjumpers

AUGUST 8, 2013

We’ll give a brief overview of four different Always-On strategies, from both the brand perspective and the agency perspective. By judging a piece of content against each factor, this model can help content creators to evaluate the potential for content to create valuable, engaging experiences with brand communities.

Content 242

Content Overview Guidelines Strategy 242

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When you’re operating in this way, the most time- efficient data to gather is a broad overview of how your overall approach is going down on the ‘net. Klout is a great way of measuring overall influence in your niche and on your social media sites as a whole, but overviews still aren’t quite as valuable as the actual facts.

Strategy 213

Strategy Klout Marketing Overview 213