Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 140

Twitter Survey Trends Hashtag 140

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Here’s how. Communicating in the Age of Information Overload. Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. Instagram Polls is still such a new feature that you might be stumped on how to use it and gain value from it for your business. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed.

Survey 60

Survey Education How To Hotels 60

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

DECEMBER 28, 2017

Learning what makes your audience tick, how they talk about you, and even discovering great user generated content. Think of social media like one giant focus group. The handles of any key people in your company (CEOs, spokespeople etc.). Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Unported License. Social Media Ne. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Know where and how you are positioned in the market. There is a reason that the brands, jingles are stuck in your head.

Apple 139

Apple Brands Tips Consultant 139

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Know where and how you are positioned in the market. Be realistic.

Apple 78

Apple Brands Tips Consultant 78

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Read on to learn how this superpower can help you boost your business, engage your followers, and implement a winning social media strategy.

Research 123

Research Social Media HootSuite Marketing 123

Kikolani

MAY 31, 2012

And how are these activities going to support your professional goals? Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. Have you figured out how to use Google+ for your business ? Forget about the ROI. Stuck on Google+? Yeah, me neither.

Blogger 141

Blogger Social Media Tips ROI 141

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Why do you need to be on Quora today? Attract new clients. visitors per month.

Brands 204

Brands NoFollow Marketing How To 204

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Question: How many Australians are over 18 and active on Facebook?

Research 107

Research Nielsen Sentiment Facebook 107

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

JULY 6, 2023

To prove how social fulfills business objectives, it’s essential to dig deeper. In this guide, we break down the benefits of social media data collection, how to mine for meaningful data and tools you can use to automate your data collection workflows. How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

MARCH 15, 2022

Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. Here’s how to get it done. Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. Social media is the world’s largest focus group.

Reputation 122

Reputation Brands How To Review 122

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI Social Media SEO Tips 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

agora pulse

APRIL 29, 2020

We asked him to teach us how to build an incredible YouTube strategy for this year and beyond. I was learning how to edit, how to be on camera, and I was able to really level up my skills. It was 2007, and I still didn’t know how to do thumbnails, titles, etc. How are people phrasing their problems?

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business? How To Use Twitter for Business. Grow your community? Growing Twitter community by 15% YOY. Let’s get into it.

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. With that many new sales, the company had to serve a lot more customer service inquiries, too.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JUNE 26, 2023

You can read more in our guide to learn how to build a winning CX strategy. This helps companies to streamline operations, reduce costs, and increase profit. An omnichannel experience allows consumers to reach out to companies on their preferred channels and receive a quick and helpful response from a customer service expert.

Loyalty 121

Loyalty Retail Data Strategy 121

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111