INDUSTRY INSIGHTS YOUR PEERS ARE READING
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. MORE
Today, in 2018, that number is very likely to be smaller than six percent. But I’m very optimistic that it’s still possible to get organic reach. How to (still) get organic reach on social media. Understand and stay up-to-date with the social media algorithms. MORE
It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. MORE
The first prerequisite for becoming an expert in this or any field is to have a passion for learning and a commitment to excellence in building your knowledge, skills and career. If you want to learn how to become an expert in social media marketing, then you’ve come to the right place. MORE
I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Consider this a mini focus group to power a broader campaign or piece of content. MORE
Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). MORE
Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. Want to make your brand memorable? Here’s how to do it: 1. This is also great for finding subtle ways to stand out. MORE
” Hmmm… this is coming as quite a surprise to you. Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. Need us to help train your team? MORE
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? MORE
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals. Click To Tweet. MORE
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. MORE
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Easy Ways to Promote Your Blog by Kim Garst. MORE
‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. good story will be passed along from person to person, and with every telling, a new connection is formed. How do you tell a story? MORE
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. MORE
I recently left my position managing social media and online community for a large professional association. Companies need to have procedures for terminating employees who manage company social media accounts. . I managed the org’s Linkedin group and company page. MORE
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. MORE
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. MORE
Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success. You've made a lot of promises to your executive leadership or board of directors. MORE
How To Use Customer Insight To Power Your Business. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. MORE
Getting traffic to your website can be pretty tricky, especially when your site is new and the word is still getting out. After spending all that time and energy getting those new visitors, what you really want is to keep them coming back, making purchases and telling their friends about you. MORE
Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? MORE
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ). MORE
In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . MORE
Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. MORE
As you read this, you might be gearing up to celebrate St. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” Five companies with a human social media presence. MORE
If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. MORE
Whether you want to establish your brand (or your CEO!) as the next big thought leader or you just want to find the best applicants for an open position, LinkedIn is a must-have. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. MORE
When it comes to creating compelling content, marketing is leading the way for communication functions. This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. MORE
We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. Sometimes, there is no rhyme or reason to the name. MORE
You know how much I love to talk about social PR , right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. MORE
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. MORE
Because these are people just like us, we’re more likely to believe them when they recommend a brand. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. So, yes, there are some serious potential benefits to influencer marketing. MORE
All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! Why “How to…”? It is what I like to refer to as “what your mama taught you”. Have you developed and adopted a code of conduct statement for your community? MORE
Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity. MORE
People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. All content is exposed to thousands of eyes. MORE
One question we’re frequently asked is how many hashtags to use on different social media channels. You can use them to add personality to a post, but don’t overdo it. Include 1-2 relevant hashtags in each tweet to increase reach. MORE
You’ve heard this advice before: To be successful on social media, you need to be social. How do I put the social into my social media strategy? If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you? MORE
One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. MORE
For some users, they are mainly for expressing their thoughts or simply an addition to their caption. Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of. MORE
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Get to know your users. MORE
jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. MORE
Waxing UnLyrical
JULY 11, 2019
Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. Want to make your brand memorable? Here’s how to do it: 1. This is also great for finding subtle ways to stand out.
agora pulse
AUGUST 22, 2019
Whether you want to establish your brand (or your CEO!) as the next big thought leader or you just want to find the best applicants for an open position, LinkedIn is a must-have. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.
Ignite Social Media
AUGUST 23, 2019
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly.
Waxing UnLyrical
DECEMBER 20, 2012
One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page.
SocialFish
JUNE 18, 2014
We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. Sometimes, there is no rhyme or reason to the name.
Mindjumpers
NOVEMBER 22, 2012
Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM).
Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.
SocialFish
JUNE 4, 2012
All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! Why “How to…”? It is what I like to refer to as “what your mama taught you”. Have you developed and adopted a code of conduct statement for your community?
Pam Moore
SEPTEMBER 23, 2019
Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success. You've made a lot of promises to your executive leadership or board of directors.
Convince & Convert
JANUARY 13, 2015
It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process.
yMarketingMatters
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.
Ignite Social Media
AUGUST 20, 2019
One question we’re frequently asked is how many hashtags to use on different social media channels. You can use them to add personality to a post, but don’t overdo it. Include 1-2 relevant hashtags in each tweet to increase reach.
Later
OCTOBER 19, 2018
Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity.
SocialFish
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. Companies need to have procedures for terminating employees who manage company social media accounts. . I managed the org’s Linkedin group and company page.
Mindjumpers
MARCH 25, 2013
Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page?
Waxing UnLyrical
MARCH 16, 2015
As you read this, you might be gearing up to celebrate St. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” Five companies with a human social media presence.
Pam Moore
DECEMBER 5, 2017
” Hmmm… this is coming as quite a surprise to you. Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. Need us to help train your team?
Waxing UnLyrical
AUGUST 29, 2019
Because these are people just like us, we’re more likely to believe them when they recommend a brand. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. So, yes, there are some serious potential benefits to influencer marketing.
SocialFish
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ).
Mindjumpers
MAY 3, 2013
People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. All content is exposed to thousands of eyes.
Waxing UnLyrical
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?
Socialmedia.biz
AUGUST 10, 2018
For some users, they are mainly for expressing their thoughts or simply an addition to their caption. Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of.
Webbiquity SMM
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Easy Ways to Promote Your Blog by Kim Garst.
SocialFish
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.
SocMed Sean
NOVEMBER 19, 2018
Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.
Convince & Convert
MARCH 5, 2015
If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them.
Dave Fleet
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.
Pam Moore
APRIL 11, 2018
In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! .
The Realtime Report
APRIL 26, 2018
How To Use Customer Insight To Power Your Business. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products.
Convince & Convert
APRIL 25, 2014
jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.
Sherrilynne Starkie
FEBRUARY 28, 2015
‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. good story will be passed along from person to person, and with every telling, a new connection is formed. How do you tell a story?
Postcron
JUNE 18, 2018
You’ve heard this advice before: To be successful on social media, you need to be social. How do I put the social into my social media strategy? If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you?
Waxing UnLyrical
APRIL 24, 2015
You know how much I love to talk about social PR , right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.
Mindjumpers
MAY 7, 2013
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Get to know your users.
Socialmedia.biz
JUNE 19, 2018
Getting traffic to your website can be pretty tricky, especially when your site is new and the word is still getting out. After spending all that time and energy getting those new visitors, what you really want is to keep them coming back, making purchases and telling their friends about you.
Buffer Social
OCTOBER 1, 2018
Today, in 2018, that number is very likely to be smaller than six percent. But I’m very optimistic that it’s still possible to get organic reach. How to (still) get organic reach on social media. Understand and stay up-to-date with the social media algorithms.
Webbiquity SMM
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.
Pam Moore
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals. Click To Tweet.
Socialmedia.biz
JUNE 12, 2018
The first prerequisite for becoming an expert in this or any field is to have a passion for learning and a commitment to excellence in building your knowledge, skills and career. If you want to learn how to become an expert in social media marketing, then you’ve come to the right place.
Convince & Convert
APRIL 7, 2015
When it comes to creating compelling content, marketing is leading the way for communication functions. This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals.
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