How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. Want to make your brand memorable? Here’s how to do it: 1. This is also great for finding subtle ways to stand out.

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

Whether you want to establish your brand (or your CEO!) as the next big thought leader or you just want to find the best applicants for an open position, LinkedIn is a must-have. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page.

How to Name Your Private Online Community

SocialFish

We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. Sometimes, there is no rhyme or reason to the name.

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM).

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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How to Influence People in Online Communities

SocialFish

All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! Why “How to…”? It is what I like to refer to as “what your mama taught you”. Have you developed and adopted a code of conduct statement for your community?

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success. You've made a lot of promises to your executive leadership or board of directors.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. You can use them to add personality to a post, but don’t overdo it. Include 1-2 relevant hashtags in each tweet to increase reach.

How to Create and Use Instagram Quotes in Your Strategy

Later

Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

I recently left my position managing social media and online community for a large professional association. Companies need to have procedures for terminating employees who manage company social media accounts. . I managed the org’s Linkedin group and company page.

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page?

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

As you read this, you might be gearing up to celebrate St. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” Five companies with a human social media presence.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

” Hmmm… this is coming as quite a surprise to you. Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. Need us to help train your team?

How to Spot a Bad Influencer

Waxing UnLyrical

Because these are people just like us, we’re more likely to believe them when they recommend a brand. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. So, yes, there are some serious potential benefits to influencer marketing.

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ).

How to Manage Issues on Social Media

Mindjumpers

People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. All content is exposed to thousands of eyes.

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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How to Choose the Best Instagram Hashtags

Socialmedia.biz

For some users, they are mainly for expressing their thoughts or simply an addition to their caption. Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Easy Ways to Promote Your Blog by Kim Garst.

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Awesome Community Management Playbook

SocialFish

I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them.

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! .

How To Use Customer Insight To Power Your Business

The Realtime Report

How To Use Customer Insight To Power Your Business. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Storytelling: how to for businesses

Sherrilynne Starkie

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. good story will be passed along from person to person, and with every telling, a new connection is formed. How do you tell a story?

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How to Be Social on Social Media: Behave Like a Real Human

Postcron

You’ve heard this advice before: To be successful on social media, you need to be social. How do I put the social into my social media strategy? If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you?

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

You know how much I love to talk about social PR , right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

How To Create Relevant Content

Mindjumpers

In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Get to know your users.

How to Get Repeat Visitors to Your Website

Socialmedia.biz

Getting traffic to your website can be pretty tricky, especially when your site is new and the word is still getting out. After spending all that time and energy getting those new visitors, what you really want is to keep them coming back, making purchases and telling their friends about you.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Today, in 2018, that number is very likely to be smaller than six percent. But I’m very optimistic that it’s still possible to get organic reach. How to (still) get organic reach on social media. Understand and stay up-to-date with the social media algorithms.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals. Click To Tweet.

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How to Become an Expert in Social Media Marketing

Socialmedia.biz

The first prerequisite for becoming an expert in this or any field is to have a passion for learning and a commitment to excellence in building your knowledge, skills and career. If you want to learn how to become an expert in social media marketing, then you’ve come to the right place.

How to Apply Youtility to Internal Communication

Convince & Convert

When it comes to creating compelling content, marketing is leading the way for communication functions. This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals.

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