Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 135

Communities B2B How To Forums 135

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Today Owned Media includes digital content, and the central hub is usually the company website. Most employees have social media accounts.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

The Realtime Report

FEBRUARY 17, 2022

How to Strategize TikTok. TikTok entered the social media space at the right time. You need to crack the code and understand how to go viral on TikTok. If you want to be successful on TikTok, you must figure out how to get as many people to see your material as possible. Community Building.

Brands 91

Brands How To Hashtag Influencer 91

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 114

Brands Sentiment How To Analysis 114

Kikolani

JUNE 19, 2012

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world.

Hashtag 78

Hashtag Brands How To Conference 78

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. What is an employee spotlight?

Social Media 109

Social Media How To B2B LinkedIn 109

BeingOptimist

DECEMBER 7, 2022

Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. It is open to all communities and all the communications are not private and are easily searchable. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. How to increase your car’s value by $1B. — Reddit (@reddit) August 13, 2020. Fair question!

Reddit 134

Reddit How To Marketing Banking 134

Hootsuite

AUGUST 19, 2021

Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Keep reading to find out how to get started in just four steps.). A freelance social media manager is a social media marketing expert who provides on-demand services. Community management.

Social Media Management 136

Social Media Management Social Media How To Template 136

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. Fair question!

YouTube 139

YouTube Tips Tools How To 139

Waxing UnLyrical

JUNE 21, 2013

A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying.

Twitter 246

Twitter How To HootSuite Curation 246

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Here’s your primer on how to use Nextdoor for business. But the strength of the Nextdoor social network relies on the power of proximity.

How To 145

How To Metrics Reputation HootSuite 145

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Socialized

NOVEMBER 7, 2009

Some of these are legislated, and some of them simply come from community values. When I wrote my earlier post on this, I was clear that I was writing my rules, adding “I wouldn’t presume to tell you how to use Twitter.&# This is an example of a rule that was based on community values and became a legislated rule.

Communities 162

Communities Twitter MySpace Social Networking 162

Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. SEOMoz, like Wistia, is both a software company and an online community.

Company 153

Company Analytics Software Video 153

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Every major social network has options to reshare content someone else has published.

How To 125

How To Social Media Management Metrics Team 125

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. How to prevent this? But why is this important?

Activities 138

Activities Communities Social Media Class 138

Kikolani

FEBRUARY 1, 2010

The following is for those who want to be found on social networks, or for the networks on which they want to be found. Social Media Dataflow. Why You Want to Be Found on Social Networks. Think of your profile and activity on social networks as creating brand recognition. Name Branding.

Social Networking 128

Social Networking MySpace WordPress StumbleUpon 128

Convince & Convert

MAY 15, 2013

And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. Just because a new social network – or even a new “trend” like real-time marketing – crops up, it doesn’t mean your company is required to test it and create a presence.

Resources 129

Resources Company Social Media Social Networking 129

Later

MAY 17, 2021

So how do you do that? In this blog post, we’re breaking down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds: How to Get Views on TikTok: Optimize Content for the For You Page. But first, you need to get more eyes on your videos. Use Trending Sounds and Effects.

How To 64

How To Collaboration Trends Tips 64

Later

JUNE 28, 2021

Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Types 145

Types Social Media Microblogging Overview 145

Rebekah Radice

JANUARY 7, 2019

How to edit, tweak or update necessary elements. Plus, see how you can use that information to supercharge your results. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. It’s a review of engagement, content, community, and your competition.

Social Media 145

Social Media How To Metrics URL 145

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization.

How To 168

How To B2B Social Networking Apple 168

Rebekah Radice

JULY 5, 2018

Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. Social Media is the perfect place to make connections and share with the world who you are, what you do, and who you help. ConvertKit.

Products 120

Products Social Media Affiliate marketing How To 120

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Set a time each day to post your content and then additional times to come back and engage with your community. Just as with any social network, it doesn’t do you any good to post and run. Don’t live in a social media silo. Charity work.

Instagram 132

Instagram Geotagging How To Real Estate 132

Pam Moore

DECEMBER 5, 2017

The new agency relationship can either make or break you and much of it depends on how gracefully (or not) you handle your new found agency partner. How to embrace the agency to grow your career and learn from them. How to successfully manage the agency kick-off call and other first encounters. Hiring a Social Media Agency?

Social Media 160

Social Media How To Social Media Management Training 160

Ignite Social Media

MAY 12, 2016

In order to keep gamers gaming, the game companies created incentives that could be purchased in the app/game itself. Common Social Networks. This may be obvious for any social strategy, but in order to reach gamers on social, targeting the networks where they spend time is paramount. Have questions?

Social Media 113

Social Media How To YouTube Social Networking 113