A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. I would also gladly come back in for another focus group to chat with the team on social media.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts.

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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Consider this a mini focus group to power a broader campaign or piece of content.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Best Engaging Communities.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Want to know how 11 million Australians will vote?

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). As companies start embracing social media they rightfully want to understand what they are getting for it. Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups.

Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!)

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. If you have ever used stickers on Instagram stories, you know how many options there are.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis.

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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Happy Halloween!

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. People want to buy from companies that are smart, helpful and responsive.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could insert itself into this routine? These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

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The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. This great summary by Danny Brown was first posted on his blog here.

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Crowdsource Your Way to the Best Landing Page

Convince & Convert

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. “Type in your company or product name, then put the word ‘vs.’

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Some companies might be ready to embrace social as a key data source right now.

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

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Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social Media lends itself to Customer Relation Management.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Chances are, there are smaller influencers or groups who have far more clout in your area. If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”.

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Brand tattoos send a message that they belong to a unique, personally meaningful community.

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3 Ways to Use Social Media for New Product Development

Buzzlogix

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. Also, engaging the community in such a way makes people feel valued in ways that can lead them to become customers when you release your new products.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

Listen to your stakeholders

Proactive Report

You can do online focus groups. Communispace is one way to build an online community for focus groups. How does listening help a company? Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is a publisher.

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

You just need to work smart, and focus on the activities that produce the highest ROI. Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. Focus on Your Twitter Lists, Not the Home Feed.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. If you’re a B2B company, how big are the companies you’re trying to acquire?

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Most natural links generally are linked to your website or company name.

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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