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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Social

And if you’re not a professional at creating content calendars and keeping up with publishing frequently, then you may not be able to keep up with the cycle. Focus on publishing that newsletter every two weeks and getting your Twitter following to allow you in their inbox.” But what happens if you leave that organization?

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Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? What do you surmise?

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Social media moderation: How to respond to world events

Sprout Social

Social and world events impact your presence and community. The exercise brand took to social media to announce that they were making a $100,000 donation to the Asian American Federation. Social media content moderation and publishing tips. It provides your audience with a platform they can trust.

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Earned Media Tip # 6: Connect with a Like-Minded Community

Proactive Report

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. Cerveza Victoria USA is aware of this.

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