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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 126
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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

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How gamifying employee advocacy can boost your program’s success

Oktopost

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors.

Metrics 75
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Project 127
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Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

The most powerful technique social teams have in their corner this month is working directly with Latinx and Hispanic creators. Reaching out to the Latinx community in your marketing can have positive effects on your overall social strategy as well. Cultural competency. Getting to know the Latinx and Hispanic consumer.

Strategy 110
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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Social media ROI starts with strong visibility and collaboration between social teams and other departments. At Sprout Social, we recognize the hurdles that come with understanding social media ROI.

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