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How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing

Ignite Social Media

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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What Are the Advantages of a Marketing Strategy?

The Realtime Report

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113
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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 126
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5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. Dollar Photo Club – You have to be careful on the images you use for your business marketing. What say you?