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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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Meta Supports EU Push for New App Access Restrictions for Teens

Social Media Today

Late last week, Meta published a statement endorsing the proposal to establish a common Digital Majority Age across EU member states , which, in its present form, would likely restrict social media access to those over 15, though that could also be increased to 16 after consultation. And there is merit to this.

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What makes a great influencer brand pitch: How brands can better collaborate with influencers

Sprout Social

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. They usually include information like who an influencer is, their recent metrics and successes, and a proposed campaign idea. But what separates a perfect brand pitch from a bad one?

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How I Landed My First LinkedIn Brand Partnership (and How You Can Too)

Buffer Social

I learned firsthand from trial and error, insightful conversations with established LinkedIn creators, and in-depth discussions with brand experts and influencer marketing agency pros. When they reached out for feedback, I proactively proposed a sponsored post — and secured my first deal.

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The Weekly Scroll Newsletter: 6th Dec, 2024

Buffer Social

💌  What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencer marketing That’s it from me! Authenticity always wins, regardless of size.

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.