How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing
Ignite Social Media
APRIL 1, 2024
Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.
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