article thumbnail

Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 138
article thumbnail

Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

The Wall Street Journal reports that businesses like the casino company Caesars and wireless giant Sprint are using new matchmaker technology to deliver an improved customer service experience. This technology matches phone numbers to social-media-compiled data. The caller profiles come from data firms like Afiniti Holdings.

Data 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Marketing itself as “the hottest, most social content on the web ,” BuzzFeed offers “breaking buzz and the kinds of things you’d want to pass along to your friends.” Social Media Statistics BuzzFeed BuzzFeed Video journalism social media social media statistics viral media viral news Youtube'

article thumbnail

8 Job Opportunities for German Language Learners

The Realtime Report

Many companies need translators to help translate their written materials into different languages for publication, marketing, and sales purposes. A job opportunity for you would be to apply as an interpreter with a business that deals with these types of international sales and marketing opportunities. Interpretation/Linguist.

article thumbnail

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175
article thumbnail

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. And isn’t that what we all really want from a marketing book?

article thumbnail

Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. It’s no surprise that in the media world, good social content is dependent in large part on good journalism. How to solve it? Enter: a new approach to storytelling, learned from social.

Journal 74