Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Within the Pages settings, click on Meta Business Suite. Select Business assets.

Instagram 107

Instagram Facebook Marketing Features 107

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. But here are a few of the most common rules that get people into trouble… Special Ad Categories. You can run ads for politics, elections, social issues, housing, credit, and employment, but special rules will apply. We don’t want that.

Facebook 213

Facebook Policies Issues Reputation 213

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Thus, it allows business leaders to revisit, remeasure and reevaluate their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Oktopost

MAY 11, 2022

Because let’s face it, we need to run a business around it. He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. Make no mistake, a solid product matters. Meet Christopher Willis.

Brands 144

Brands Content B2B Apple 144

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. Choose the category that best describes your business. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. How can this be true?

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

NOVEMBER 8, 2021

Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. The more complicated part is determining what each of your Highlight categories should actually be. What are Instagram Stories Highlights? Meet the team.

Instagram 138

Instagram How To Eventful Team 138

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Template 102

Template Templates Social Media Content 102

Sprout Social

MARCH 12, 2021

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant.

Resources 99

Resources Social Media Management Publishing Social Media 99

Jon Loomer

APRIL 20, 2022

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Some examples: Social Media Examiner. Small Business. Social Media Marketing.

Advertising 199

Advertising Facebook Privacy UGC 199

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Content categories, which are a life-saver for those who, like me, tweet a lot on a daily basis.

Social Media 217

Social Media Tools Marketing Collaboration 217

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What story opportunities exist for both traditional and social media? List about five categories where threats or barriers could exist. Note: It is not necessary to keep the barriers classified by category. Why is it being done? What do you want to achieve?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. You can also add an Instagram business account to your Business Manager.

Instagram 214

Instagram Facebook URL Mobile 214

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

The Realtime Report

MAY 13, 2020

David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. Celebrity social media valuations drop 37% in May 2020 due to COVID19.

Influencer 127

Influencer Upcoming Analytics Authentication 127

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. So consider this your one-stop shop for all you need to know to get your TikTok Business Account up and running. How to use TikTok for business. Download and open the TikTok app.

How To 143

How To Hashtag Trends Analytics 143

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. And knowing which category your brand falls in can save a lot of time, money and frustration.

Social Media 147

Social Media Marketing Cost Team 147

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. Understanding how the value of the brand directly impacts the commercial success of the business.

Reputation 117

Reputation Brands B2B Loyalty 117

Sprout Social

SEPTEMBER 30, 2022

Many social media users are using the number of likes on their posts to validate themselves and the content they create. Social media users are also using those numbers to judge the quality and popularity of the content. Experts have found that getting fewer social media likes can decrease feelings of self-worth in adolescents.

Facebook 116

Facebook Privacy How To Film 116

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. And how do they distinguish between individuals, businesses or currencies in data?

Brands 85

Brands Sentiment Analysis Marketing 85

Buffer Social

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Several categories of expenses help support Buffer’s overall operations.

Price 70

Price Buy Insurance Cost 70

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Source: eMarketer.

Template 98

Template Templates Eventful Hosting 98

The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 79

Template Templates Social Media RFP 79

Sprout Social

AUGUST 18, 2022

In this post, we’ll discuss what Instagram creator accounts are, who might use them and the differences and similarities between creator, business and personal accounts. Instagram creator accounts give you access to tools that personal accounts and even business accounts don’t necessarily have access to. Click Settings. Select Account.

Instagram 116

Instagram Notification Influencer Data 116

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Easily build up your own online presence through the use of short-form video content that engages your audience and helps show off your business offerings.

Brands 90

Brands Marketing Influencer Analytics 90

Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Need we say more about the value of using TikTok for your business ? Published on Categories. Step 6: Since you’re creating a brand account, you’ll want to switch to a business account. sproutsocial.

How To 135

How To Video Library Apple 135

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. It can be used for business, too. WhatsApp Business was created specifically with small business owners in mind. How to use WhatsApp for business.

Tools 140

Tools Tips How To HootSuite 140

Hootsuite

MAY 2, 2023

Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ?

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

agora pulse

JUNE 19, 2018

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy. That’s why we approached some of our favorite social media experts and asked them to share their queue categories.

Content 111

Content Strategy Social Media Management Feed 111