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Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Twitter Can’t Escape Bots.

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Where’s Social Media Going in 2014?

Mindjumpers

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. 1 news source within recent years and this tendency will increase in 2014.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Make it easy for them to do so by providing the URL! Having trouble reading this image? View an alternate.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. Is that even professional?

Apple 154
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Chad Richards is the Social Program Manager at Firebelly Marketing. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? Having trouble reading this image? View an alternate.

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