Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile 60

Mobile Survey Marketing Newsletter 60

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Conversation 104

Conversation Video Content How To 104

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? Users subscribed to a newsletter, PDF, ebook or other freebie.

Campaign 148

Campaign How To Facebook Overview 148

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. So the user has opened your email and read the content.

Tips 216

Tips Smart Phone Marketing Mobile 216

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Create mobile-deep links. Manage campaign links . Enables you to maximize character counts. Manage links.

URL 103

URL Engagement Domain Name API 103

Sherrilynne Starkie

MAY 11, 2013

According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Content marketing is king. Related articles.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Everything is being driven by mobile.

Marketing 199

Marketing Syndication Adwords Social Media 199

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. So the user has opened your email and read the content.

Tips 178

Tips Smart Phone Marketing Mobile 178

Likeable

DECEMBER 4, 2018

This year, there was no shortage of innovation in social content. In no particular order, here’s our roundup of top branded content from 2018. Airbnb always shares beautiful photography, but this campaign to celebrate ten years takes the emotional impact of the brand’s content to another level.

Brands 63

Brands Content Library Film 63

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

APRIL 12, 2021

It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. The content employees wanted to share varied across departments and regions. Provide the right content to the right employees.

Engagement 140

Engagement Social Media Strategy Tools 140

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 78

Organization Content How To Marketing 78

Ignite Social Media

JUNE 3, 2021

Depending on if you’re measuring organic content performance or the performance of your ads, there are different metrics available. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. TikTok Analytics Defined. Traffic Sources: Where traffic for your post comes from.

Analytics 154

Analytics Brands CPA Marketing 154

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 141

Social Media HootSuite How To URL 141

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 105

SMS Strategy Marketing How To 105

Later

FEBRUARY 18, 2020

So to help you streamline your workflow and get your social strategy in order, Later can plan, schedule and post your content across all your social media platforms. . Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Later

MARCH 22, 2021

Puno’s “How to Create an Instagram Content Plan”. One tutorial in particular, “ Tips for Creating Engaging Mobile Ads ” is a great reference for running ads on mobile devices. With this in mind, knowing how to run an influencer campaign from start to finish is an incredibly valuable skill. . View this post on Instagram.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

agora pulse

FEBRUARY 5, 2020

One of the biggest was the 60-second video time limit, forcing brands to trim video content down to a minute or less. IGTV is a sister-app of Instagram that is a mobile-only platform focusing on mobile-first (read: vertical) video. So, this is an opportunity where you can share more long-form content. What Is IGTV?

Video 131

Video Instagram Education Mobile 131

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Generate marketing campaign ideas.

Examples 101

Examples Template Templates How To 101

Oktopost

MARCH 20, 2021

Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. . Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest.

Strategy 147

Strategy Metrics Process B2B 147

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. Instead, you may want to consider a reach objective to showcase your ad to potential and existing fans who will engage with your content. .

Facebook 138

Facebook Construction Advertising Eventful 138

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Customer Profiling.

SMS 187

SMS Strategy Marketing Discount 187

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. But is your landing page optimized for mobile users? Is it able to drive enough conversions on mobile? You have to either squint, or zoom in to read the page content. The result?

Mobile 53

Mobile Conversation eBook Consultant 53

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 60

Organization Content Marketing Template 60

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 60

Organization Content Template Templates 60

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Start With Valuable, High-Quality Content.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Convince & Convert

SEPTEMBER 10, 2015

From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Brands 60

Brands Content Transportation LinkedIn 60

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

agora pulse

AUGUST 12, 2020

Shows content from creators that users already follow and Pins from brands relevant to their interests. Features trending Pins and topics as well as timely content designed to inspire users. Video Content Shines on Pinterest. This type of content is key when users are considering a purchase. Following tab.

Report 105

Report How To Analytics Social Media Management 105

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. These are those links. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60