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5 Social Media Newsletters You Should Subscribe to in 2022

Likeable

We’ve compiled a list of the best social media newsletters you should be subscribed to this year. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. At the top of our list is Geekout by Matt Navarra.

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How to find & vet content creators for your next campaign

Sprout Social

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

But what goes into creating an engaging email nurturing campaign? Create a schedule: Determine how often you will send emails and what type of content you will include. Will you send weekly newsletters? Monthly educational content? Personalize the content: No one likes to receive generic, impersonal messages.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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