Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. Cross-Promote Campaigns. Publish Email Campaigns on Social.

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Writtent Blog

MAY 20, 2013

To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Learn more about the Aweber newsletter builder here. My Newsletter Builder.

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Newsletter Template Templates Hosting 103

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ready to find the right influencers for your brand?

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Influencer Campaign Instagram How To 106

Convince & Convert

NOVEMBER 4, 2014

Think of A/B testing as practice for your email newsletter. Rather than wondering about it, send out one control group without “free” and one with, and see if there’s any variance in the results of the campaign. image via BigStockPhoto.com. As the saying goes, practice makes perfect. Or does that come off as spam? Add a Question Mark.

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Newsletter Comparison Questions Price 161

Likeable

JUNE 29, 2021

So, what makes a great social media Pride campaign? Women’s body care brand Billie launched an Instagram campaign in honor of Pride Month that featured classic fairy tales that are rewritten to be body-positive, empower women, and center the LGBTQ+ community. Want amazing campaigns like these sent right to your inbox every Thursday?

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Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

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Writtent Blog

DECEMBER 14, 2014

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. Gift Guides. Templates or Tools. Free Gifts. Offer Samples.

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Newsletter Sample Samples Template 111

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

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Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

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Writtent Blog

FEBRUARY 13, 2014

for every dollar invested in newsletters and other forms of email outreach. Campaign Monitor. All it takes is 60 seconds to build an original, HTML email newsletter template using Campaign Monitor’s products – no coding knowledge required! Active Campaign. Image credit: iamtyce. Sendblaster. Constant Contact.

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Newsletter Template Templates Microsoft 103

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

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Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! It really shows how much effort Diesel has put into the project to maintain their brand.

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Campaign Disqus Policies Fashion 230

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

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Campaign Social Media Reddit Disqus 206

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

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YouTube Campaign Policies Disqus 233

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 195

ProBlogger

JULY 4, 2018

The post How Often Should You Email Your Newsletter List? In the past we’ve taken a look at why your blog needs an email newsletter and what you should include in your email newsletter. But people have been asking for more detail on how often you should send emails to your newsletter subscribers. Re-run old newsletters.

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Newsletter List Blogger Survey 47

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? Users subscribed to a newsletter, PDF, ebook or other freebie.

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Campaign How To Facebook Overview 146

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Please describe one of your institution or organization’s social media campaigns that makes you proud. Excel sheets make me sad.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Shared Media includes social media but it’s more.

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Marketing Syndication Adwords News 367

Buffer Social

NOVEMBER 20, 2018

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Building a successful multi-channel marketing campaign.

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Hashtag Campaign Brands Retail 100

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

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Influencer Brands Policies Privacy 288

Audiense

MARCH 18, 2021

Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team. Marketers juggle a lot of priorities and we’re expected to deliver across all our campaigns… and then some. Ask any marketer what a typical day looks like and we’ll be able to reel off a list longer than your arm.

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Survey Research Strategy Marketing 148

Jon Loomer

AUGUST 9, 2023

Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. READ: Advantage Campaign Budget Best Practices If you use multiple ad sets within the same campaign, you should consider turning on Advantage Campaign Budget.

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Advertising Campaign Cost Compete 148

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

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B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

The Realtime Report

AUGUST 28, 2020

Try A Newsletter. The next tip that we have for those who want to boost their affiliate income this month is to try sending out a newsletter. If you have a mailing list full of potential leads, sending out a newsletter to remind them of your website could come in handy. This is often seen as the most effective kind of visual.

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Affiliate marketing Comparison How To Newsletter 218

Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

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Social Media Management Skills Social Media Metrics 227

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. 6 Reasons Why Your Blog Needs an Email Newsletter.

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Newsletter Blogger Types List 48

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Pepsi originally tested this campaign in Canada last year, due to the fact that the country has more than one official language.

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Campaign Collaboration Trends Newsletter 60

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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Influencer Newsletter Upcoming Campaign 131

Convince & Convert

MAY 19, 2016

An inspiring part of this campaign is how the customer with a vision, Sarah M., Get our Definitive email newsletter. As seen with Kotex, being present, listening, and capturing insights can also spark amazing new levels of creativity that propel your business forward. Tell the Story Behind Great Ideas.

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Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Evaluate Your Efforts. highlight to tweet). The Power of Paid.

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Ignite Social Media

AUGUST 17, 2020

Significant edits can be made at the campaign, ad set, or ad level. One easy way to complete the Learning Phase sooner is to avoid making significant edits to your campaign, ad sets, or ads. As you plan your Q4 social campaigns, consider how the Facebook Learning Phase could impact your buy. presidential election.

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Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine.

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