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Co-creation: Why creators should be part of your product development team

Sprout Social

Today’s marketing collaborator could easily become tomorrow’s competition. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

Dunkin’ and Ben Affleck (Finally) Join Forces There are so many images on social media of Ben Affleck looking depressed while holding an astonishing quantity of Dunkin’ products that it feels like the two parties have been collaborating for years. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130
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How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing

Ignite Social Media

Building a Lifestyle Beyond the Core Offering The team unanimously praised how Liquid Death successfully transformed itself into a true lifestyle brand – no easy feat when your core product is a beverage commodity. Absurdity was what their product was…they said, how do we apply that to everything?”

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Beehiiv uses LinkedIn carousels to welcome new hires.

Examples 101
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115
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Complete guide to content calendar creation

Sprout Social

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Although it won’t replace your content strategy, it will give you and your team a better chance at driving results through your content.

Content 81
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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Social Marketing – Orchestrate social campaigns that drive business results.