Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 110

Team Hubspot Marketing SMS 110

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. A live collaboration can add something different to your usual marketing mix.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 113

Team Examples Marketing Training 113

Sprout Social

AUGUST 28, 2023

The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Sprout enables you to build chatbots to handle customer support requests , suggest replies to customer inquiries or route messages to the right team.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Template 129

Template Templates Campaign Social Media 129

Waxing UnLyrical

FEBRUARY 22, 2016

You know how they say there’s no “I” in “team”? So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. ” 3. ” 4.

Collaboration 100

Collaboration Consultant Team Communities 100

Sprout Social

APRIL 20, 2023

Content creation Unless you’ve been blessed with an in-house creative team, one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team.

Team 126

Team Social Media RFP How To 126

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning. Me: It IS a great pic!

Campaign 141

Campaign Social Media Social Media Management Team 141

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Create a team-centered environment. Be adaptable and open to change.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. #OtterBoxCityMeets. Your streets. Your inspiration. Wonder how it all went down?

Campaign 100

Campaign Film Collaboration Travel 100

Sprout Social

MARCH 1, 2023

Today’s marketing collaborator could easily become tomorrow’s competition. We’ve seen successful collaborations across industries that bring value to both the company and the creator. Scrutinize the data on those collaborations and look for patterns. Which campaigns were most successful?

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers. This goes hand in hand with understanding your social media ROI and the impact of your social team.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JULY 21, 2020

Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. It’s time that businesses and leaders of social teams start creating a culture of recognition for the people creating meaningful customer experiences every day. Learn how your team likes to be recognized.

Team 134

Team How To Social Media Management Embedding 134

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Team Story. How have you used Snapchat for teamwork and collaboration?

Collaboration 100

Collaboration Platform Class Proposal 100

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. And, if we learned anything this week, it’s that communication plays a key role in ensuring a team is successful. Communication Is the Key to Consistency. SproutChat.

Collaboration 46

Collaboration Team Guidelines Groups 46

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Design sensibility. Flexibility.

Team 139

Team Social Media Social Media Management How To 139

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 78

Collaboration Marketing Team Hubspot 78

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline.

Video 229

Video Trends Marketing Mobile 229

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Many brands are increasingly relying on Agile techniques to ensure their marketing campaigns succeed. Prepare your team. That’s where Agile marketing comes in.

Campaign 63

Campaign Strategy Marketing How To 63

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

Campaign 153

Campaign How To Consultant Team 153

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So

Influencer 130

Influencer Travel Retail UGC 130

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Teams that use AI are more likely to meet their goals.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Packaging and presenting your pitch to get your team on board. But it’s one thing to come up with a creative idea. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 3.

Template 79

Template Templates Social Media RFP 79

Social Media Strategies Summit

OCTOBER 13, 2023

Dunkin’ and Ben Affleck (Finally) Join Forces There are so many images on social media of Ben Affleck looking depressed while holding an astonishing quantity of Dunkin’ products that it feels like the two parties have been collaborating for years. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130