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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. There was not a consistent pattern for sites with a larger male or female audience.

Mobile 164
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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104
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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started.

Metrics 102
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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 96
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 110
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How COVID-19 has changed social media engagement

Sprout Social

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. How brand behavior has changed. Updates to Facebook times to post. and 1–2 p.m.