article thumbnail

How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110
article thumbnail

BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Of the 50 top brands analyzed, six (12%) opted to remain on the sidelines, not posting at all. of engagements by then.

Study 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
article thumbnail

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Here’s what we didn’t realize back in October: The Timeline you see on a brand page is personalized by your friends’ actions. My friend Jay Baer says it betrays small businesses.

Curation 389
article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc.

Patterns 121