Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 108

Instagram Facebook Marketing Features 108

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. Test and Learn: Overview. To guide you, Facebook asks “What question do you want to answer?” Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Test: Overview.

Research 167

Research Tools Comparison Facebook 167

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

Social Media 88

Social Media Brands Tips HootSuite 88

The Realtime Report

AUGUST 25, 2020

An example of this is through Facebook. There’s a feature where users can send a quick message through Facebook Messenger. Build Brand Awareness. A successful business will have a social media strategy in place to grow brand awareness. The type of content you post matters. Improve Website Traffic .

Small Business 251

Small Business Social Media Strategy Marketing 251

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

Facebook 52

Facebook Guidelines Activities Feed 52

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Report 81

Report Facebook How To Overview 81

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Your website.

Template 145

Template Templates Social Media UGC 145

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 137

Social Media Strategy Brands Airlines 137

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

SEPTEMBER 2, 2022

Type: Worksheet. Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Course. Type: Deck template. Type: Webinar. Worksheet: Social media brand crisis retrospective worksheet. Level: Beginner.

Training 119

Training Course Resources Social Media 119

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167

Analytics CPA Facebook Advertising 167

Later

MARCH 30, 2020

Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business. With over 2 billion people now active on Facebook , there’s a huge, engaged audience group ready to be tapped into. So let us show you how to set up your Facebook Business Page (it will take just 10 minutes!)

Facebook 82

Facebook How To Brands Overview 82

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Overview of paid media, earned media and owned media. In this 15 minute podcast you will learn: .

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 95

Facebook Review Overview Press Release 95

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

Social Media 246

Social Media Video Company Content 246

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Here we’ll break down specific strategies for each major social network: Facebook advertising strategy. When it comes to social ads, Facebook is king.

Advertising 142

Advertising Resources Social Media Instagram 142

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Hootsuite

SEPTEMBER 30, 2022

There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. This further boosts sales and brand engagement.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Facebook, Instagram & Twitter Competitor Reports.

Report 131

Report Social Media Metrics Team 131

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. Traffic source types. Video views. Profile views.

Analytics 134

Analytics Marketing Overview Privacy 134

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. The most popular social media platforms are Instagram, Facebook, Twitter, TikTok and Pinterest and knowing the right tools and strategies to use can make the difference between targeting the right audience, or simply wasting money on your ads.

Social Media 91

Social Media Strategy How To Comparison 91

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. But it’s important to understand which platform is best suited for a particular type of content aimed at target candidates. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million Facebook: 40.95 million Facebook: 40.95

Sports 59

Sports Social Media Strategy Apparel 59

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Groups vs Facebook Pages. —

Groups 111

Groups Groups Communities Organization 111

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. That means publishing highly engaging content can help your brand grow and allow you to reach your social media goals more quickly. Best Times to Post on Facebook.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

Examples 105

Examples Template Templates How To 105

Keyhole.co

NOVEMBER 27, 2023

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K All their social media accounts actively put up new posts and stories, which elevates their brand image and value. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. When you provide social media strategy, you can work with clients on positioning their brands effectively, building audiences on the right platforms, and aligning their social media marketing with their business goals.

Social Media 136

Social Media How To Social Media Management Marketing 136

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Twitter 145

Twitter HootSuite Notification Analytics 145