Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 89

Social Media Brands Tips HootSuite 89

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 133

Social Media Strategy Brands Airlines 133

Sprout Social

MAY 15, 2024

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

BeingOptimist

NOVEMBER 28, 2022

Are you seeking tools to help you design and construct your company’s or brand’s logo? When used to signify your ownership of the goods you offer, a logo is far more than just a brand. Overview of DesignEvo. When combining several types, let existing designs serve as your guidance. Sign UP Today.

Brands 52

Brands Template Templates Construction 52

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Jon Loomer

JANUARY 11, 2022

I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts. As you can see in the image above (this may be clearer), the new objectives will include prior objectives as follows: Awareness: Brand Awareness, Reach, Video Views. As of the date of writing this, I don’t have it.

Campaign 206

Campaign Facebook Advertising Overview 206

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Sprout Social

SEPTEMBER 2, 2022

Type: Worksheet. Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Course. Type: Deck template. Type: Webinar. Worksheet: Social media brand crisis retrospective worksheet. Level: Beginner.

Training 114

Training Course Resources Social Media 114

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

Template 145

Template Templates Social Media UGC 145

The Realtime Report

AUGUST 25, 2020

Build Brand Awareness. A successful business will have a social media strategy in place to grow brand awareness. A good social media plan consists of researching demographics, setting goals, and crafting what type of content you want to post. The type of content you post matters. Create Fresh Content.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

APRIL 25, 2023

Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy. Determine if the platform should be a high priority for your brand. What are the different types of Facebook audience types? Optimize your posting strategy.

Facebook 112

Facebook How To Aggregator Metrics 112

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. What is TikTok promotion?

Overview 114

Overview Campaign Cost Organization 114

Hootsuite

JUNE 24, 2020

If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Your TikTok followers analytics first appear in a graph format from the Overview tab. Get a snapshot of your TikTok profile analytics from the Overview tab. TikTok Analytics Overview. TikTok followers analytics.

Analytics 145

Analytics Overview How To Metrics 145

Unmetric

JUNE 18, 2019

Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? Dissect which type of your posts on Facebook garner more engagement and at what time.

Analytics 119

Analytics Tools Facebook Overview 119

Ignite Social Media

OCTOBER 9, 2023

For our example, we’ll target pet-owning millennials – specifically females age 27-42 with household incomes over $100K who are interested in brands like Chewy, Amazon, Vans and Netflix. On Meta and TikTok, you can type keywords related to your audience’s interests to see suggested options.

Campaign 101

Campaign Social Media How To Overview 101

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. It will provide you a quick summary and understanding in simple english of the 3 types of media you must understand if you want to be successful in the online world and with digital marketing.

Nielsen 165

Nielsen How To Influencer Overview 165

Hootsuite

SEPTEMBER 30, 2022

There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. This mimics human behavior and speech patterns.

FAQ 121

FAQ Retail Overview Loyalty 121

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 110

LinkedIn How To Collaboration URL 110

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. Traffic source types. Video views. Profile views.

Analytics 131

Analytics Marketing Overview Privacy 131

Hootsuite

MARCH 26, 2024

From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Best for: Social teams looking for a solution to cross-collaborate and seamlessly manage multiple brand accounts in one place. You’re not alone.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Jon Loomer

JANUARY 24, 2022

Brand Awareness. Combining Reach and Brand Awareness made sense (these were separate objectives in the old version). Under the old Brand Awareness objective, the only optimization option was Ad Recall Lift. Engagement: Genearal Overview. And then you select the engagement type below it. ” GOOD FOR: Reach.

Facebook 199

Facebook Eventful Conversation Engagement 199

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. With this context in mind, let’s take a look at the different types of AI writing prompts needed to achieve various tasks. It’s clear that brands are exploring AI capabilities for marketing and beyond more confidently. What are AI writing prompts?

Tools 96

Tools How To Sentiment Training 96

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Twitter 145

Twitter HootSuite Notification Analytics 145

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. Essentially, a social media marketing plan contains an overview of your digital marketing goals, and how you plan to reach them. This includes a content calendar of the type of engaging content you wish to post, alongside any push for social media advertising.

Social Media 91

Social Media Strategy How To Comparison 91

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

Examples 100

Examples Template Templates How To 100

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

Advertising 138

Advertising How To Campaign Hashtag 138

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers.

Social Media 246

Social Media Video Company Content 246

Sprout Social

FEBRUARY 8, 2021

Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 127

Report Social Media Metrics Team 127

Hootsuite

NOVEMBER 24, 2021

Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket. Here’s a quick overview of the metadata elements that you can optimize: Edit your video title. Dashboard is the homepage of your YouTube Studio. Monetization.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. This guide provides a great overview if you’re heading to Facebook for paid social. Why is it so important? Instagram video ad tips.

Advertising 140

Advertising Resources Social Media Instagram 140

agora pulse

OCTOBER 21, 2020

Channel overview. Your overview page is going to show you the most important core numbers quickly like “analytics at a glance.” The overview doesn’t give you anything that you won’t find in the other tabs, and you’ll find much more detail in other places. How to use that data.

Analytics 107

Analytics YouTube Overview Social Media Management 107

Keyhole.co

APRIL 30, 2024

In fact, 54% of business owners leverage TikTok to promote their brands. It touches upon everything: Page overview Follower count Posts A number of likes, comments, views, etc. As a result, you get a holistic view of your brand’s profile on TikTok. Does it go in line with your social media branding strategy ? You network.

How To 52

How To Hashtag Meme Trends 52

Hootsuite

MAY 19, 2022

Source: Digital 2022 Global Overview Report. Social monitoring is when you use data related to your brand from social media to gain business insights. People are still using Facebook as a way to research brands, too. Give users what they want by posting content with information about your brand. billion accounts.

Tips 141

Tips HootSuite Facebook How To 141

Later

JULY 1, 2020

Pinterest Analytics: Overview. And by gaining a better idea of what type of content drives these different actions, you’ll be able to fine-tune your Pinterest strategy to drive the best possible results for your business! Pinterest Analytics: An Overview . Why Pinterest Analytics Matter. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67