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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Community blogging sites. Should you focus on photos?

Types 145
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

Brands 194
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Each of these communities is unique, yet they all contribute to one shared college experience. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college. Social’s influence is on an upward trajectory.

Education 102
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

These mentions can be about a company, individual, product, or brand. It can also improve customer engagement and brand reputation. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry. It can help you build relationships with your community.

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What social media tasks to automate and what to personalize

Sprout Social

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels. It doesn’t stop there.