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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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What social media tasks to automate and what to personalize

Sprout Social

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels.

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Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

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How to use Facebook audience insights for more effective targeting

Sprout Social

Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy. Determine if the platform should be a high priority for your brand. of Facebook users access the platform from a mobile device. Optimize your posting strategy.

Facebook 110
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60
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A marketers’ guide to TikTok analytics

Sprout Social

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. You can access this from both mobile and desktop.

Analytics 129
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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. From your profile on mobile, click the ellipsis in the top right. Your TikTok followers analytics first appear in a graph format from the Overview tab. Get a snapshot of your TikTok profile analytics from the Overview tab.

Analytics 145