Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. For example, a view count of 1,000 may be low for a brand with 10,000 followers. Did they even watch it until the end?

Metrics 124

Metrics Video Brands Facebook 124

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

Brands 194

Brands Sentiment Influencer Survey 194

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. This data can then inform marketing. It can also improve customer engagement and brand reputation. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. Traffic source types. Video views. Profile views.

Analytics 129

Analytics Marketing Overview Privacy 129

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. You’ll also need access to a Facebook Page since the tool is specifically for content creators and brands.

Instagram 99

Instagram Facebook Marketing Features 99

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Instagram.

Social Media 123

Social Media Brands Content Real Estate 123

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Establishing guidelines for brand voice, visual identity and messaging across all channels.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Create an authentic brand voice.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers.

Social Media 88

Social Media Brands Tips HootSuite 88

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 130

Social Media Strategy Brands Airlines 130

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. It’s an opportunity to participate in the broader conversations surrounding your school’s brand and reputation.

Education 102

Education Social Media Strategy Collaboration 102

BeingOptimist

NOVEMBER 28, 2022

Are you seeking tools to help you design and construct your company’s or brand’s logo? When used to signify your ownership of the goods you offer, a logo is far more than just a brand. Overview of DesignEvo. When combining several types, let existing designs serve as your guidance. Sign UP Today.

Brands 52

Brands Template Templates Construction 52

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Trends 111

Trends Social Media Brands Authentication 111

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

B2B 62

B2B Forums Discount Price 62

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. What is TikTok promotion?

Overview 110

Overview Campaign Cost Organization 110

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing.

Influencer 98

Influencer Campaign Marketing How To 98

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Jon Loomer

JANUARY 11, 2022

I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts. As you can see in the image above (this may be clearer), the new objectives will include prior objectives as follows: Awareness: Brand Awareness, Reach, Video Views. As of the date of writing this, I don’t have it.

Campaign 205

Campaign Facebook Advertising Overview 205

Ignite Social Media

OCTOBER 9, 2023

For our example, we’ll target pet-owning millennials – specifically females age 27-42 with household incomes over $100K who are interested in brands like Chewy, Amazon, Vans and Netflix. Snapchat targets by DMA (designated market area). Need help with social media ad buying, or any other social media marketing support?

Campaign 103

Campaign Social Media How To Overview 103

Unmetric

JUNE 18, 2019

Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels. There’s a host of features that will help you analyze your brand’s social media performance on Facebook and make better marketing decisions.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Here are some features that make Keyhole your go-to partner for branding.

Industry 52

Industry News Google Brands 52

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

Template 145

Template Templates Social Media UGC 145

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. A social media strategy helps tie together your whole digital marketing strategy and helps to grow your online presence. Essentially, a social media marketing plan contains an overview of your digital marketing goals, and how you plan to reach them.

Social Media 91

Social Media Strategy How To Comparison 91

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 93

Tools How To Sentiment Data 93

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

JUNE 24, 2020

If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Your TikTok followers analytics first appear in a graph format from the Overview tab. Get a snapshot of your TikTok profile analytics from the Overview tab. TikTok Analytics Overview. TikTok followers analytics.

Analytics 145

Analytics Overview How To Metrics 145

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 108

LinkedIn How To Collaboration URL 108

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Pricing: Starts at $99/month per user with a 30-day free trial.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. When someone asks for product recommendations, people might mention your brand.

Examples 97

Examples Template Templates How To 97