Social Media Promotions: An Overview Of Sweepstakes

Firebelly

Growth is usually an objective of every community and there are so many ways for brands to achieve this. Sweepstakes: An Overview. I always recommend that you try a sweepstake for your brand’s first promotion (and it’s always a solid strategy if you’ve done promotions before).

Facebook Publishes New Guide to Effective Brand Building

Social Media Today

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts

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5 Tips for Brands on How to Use Facebook's New 'Brand Collabs Manager' Tool

Social Media Today

Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works

How to Set up a Facebook Business Page in 10 Minutes

Later

Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business. With over 2 billion people now active on Facebook , there’s a huge, engaged audience group ready to be tapped into.

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10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. Facebook.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Find Your Page Summary in the Overview Tab.

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” What Is the Facebook Attribution Tool?

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Facebook Analytics

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. Test and Learn: Overview. To guide you, Facebook asks “What question do you want to answer?” Campaign Comparison Test: Overview. Ad Account Test: Overview.

Facebook Ads and the Importance of Traffic

Jon Loomer

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. They know your brand.

Facebook New Timeline: Everything You Need to Know

yMarketingMatters

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? Read this first for an Overview: From All Facebook: 7 Crucial Things About Timeline For Facebook Pages.

5 Steps to Build Thought Leadership for Your Business and Personal Brand

Pam Moore

We've all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other social network known to digital man and woman. Need help taking your brand to the next level?

Aloha Summit Links: Overview of Online Video

Bare Feet Studios

at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0 You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.

Branding You: using social media to find a job

Sherrilynne Starkie

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates.

The Real Scoop on Facebook Video Covers

agora pulse

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. So with Facebook covers, we get another outlet for our video content.

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Get Expert Answers to These Facebook Advertising FAQs

agora pulse

Facebook ads can be a powerful part of your social media strategy—when you use them correctly. But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Facebook ads are the slow game, your pillar of stability.”.

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Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. This means that brands will now be able to measure pins just like tweets, likes, views and shares.

How to Use Facebook to Market Your Business

Buffer Social

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Brand product names. Brand hashtags.

The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook

Mindjumpers

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide.

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Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. Facebook is the first choice for most brands.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. We want to help you understand how your Facebook posts get viewed on Facebook. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.

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Facebook by the Numbers [infographic]

Mindjumpers

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. Further, the infograhic shows top 5 lists of for instance most liked pages, non-internet brands by likes etc.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Audience Insights is Facebook’s version of social listening. people on Facebook.

Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

Rather than write a comprehensive overview, I decided to just fill in the gaps with a few points which may be helpful and different than what others have said. Brand new laptops, mobile devices, and cameras of every variety.

How to Start With Facebook Ads and More Expert Advice From The Digital Gal

agora pulse

Find the world of Facebook Ads overwhelming? Fortunately, Facebook expert Amanda Robinson can help you get started (and stay focused). Q: What should someone new to Facebook Ads do before they even think of throwing money in its direction? Free AdReports tool for Facebook Ads.

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Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. What does calendar management have to do with social media and personal branding?

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How to Start With Facebook Ads and More Expert Advice From The Digital Gal

agora pulse

Find the world of Facebook Ads overwhelming? Fortunately, Facebook expert Amanda Robinson can help you get started (and stay focused). Q: What should someone new to Facebook Ads do before they even think of throwing money in its direction? Free AdReports tool for Facebook Ads.

Remix 138

New Facebook Power Editor: A Complete Guide

Jon Loomer

Last week, I told you everything to know about the new Facebook Ads Manager. Some features are brand new. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally!

The State of Brands on Facebook [infographic]

Mindjumpers

Tweet Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years. brands. – The average age of a brand Liker is 31.

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How to Create Facebook Reports with Sprout Social

Sprout Social

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Audience Growth.

Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. Brand affinity. Fans are 28% more likely than non-fans to continue using the brand.

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Facebook Testing Private Messages For Pages

Firebelly

We’ve all experienced a Facebook page where the same person keeps posting their complaint over and over, spamming the wall and making it hard for other customers to use the page and communicate. All Facebook is reporting a new feature may alleviate some of these social media pains.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked on an ad selling a product. Set Up A Facebook Store. Brand monitoring.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Why use Facebook analytics (a.k.a. Facebook Page Insights)?

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. Brands have already invested in community and relationships on Instagram.

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. This initiative is launched, because Facebook users love to communicate and make updates. I really hope Facebook will change this asap.

Sum-up on Facebook’s Recently Launched Features

Mindjumpers

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc.