The Marketing Blog

AUGUST 12, 2010

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] We have tried to cover some interesting insights via the presentation. We would be glad to help.

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The Marketing Blog

DECEMBER 8, 2007

05 am Coverage Questions ! Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 Jump to Comments ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It

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Questions Web 2.0 Startup FeedBurner 100

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. I think the Walgreens Facebook Page does a fantastic job of this.

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Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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URL Facebook How To StumbleUpon 182

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). It is very easy to get fans on Facebook if you’ve got something worth liking, but what do you do once you’ve got them?

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Influencer Facebook How To StumbleUpon 161

Bill Hartzer

OCTOBER 12, 2009

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks.

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Social Media Brands Digg Forums 103

The Marketing Blog

SEPTEMBER 1, 2007

44 pm Questions which make you think. Share this: StumbleUpon Digg Reddit 5 Comments Filed under Consulting 5 Comments nitish November 11, 2007 at 1:31 pm i have a problem 721 error Reply themarketingblog September 7, 2007 at 11:53 am Thanks Anu, Mellowdrama and Paavani for sharing your thoughts.

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Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Share this on Facebook. Tweet This!

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Buzz Marketing for Technology

DECEMBER 8, 2010

So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. NFO is the new SEO – that’s News Feed Optimization on Facebook.

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B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

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Buzz Marketing for Technology

JUNE 9, 2010

The question that really opened my eyes was – how much are you spending on those customers? Share this on Facebook. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. In most cases that means 80 decision makers!) What percent of your budget? 20%, 50%, 80%? Tweet This!

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B2B Marketing Loyalty StumbleUpon 206

Firebelly

JULY 30, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week. It’s natural and it makes sense.

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Social Media Paid Search SMS Syndication 173

Techipedia: Tamar Weinberg

MAY 18, 2010

It’s a good question, and one that everyone should ask before they get started. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

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Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Share this on Facebook.

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Aggregage B2B Trends Hubspot 181

Buzz Marketing for Technology

FEBRUARY 16, 2010

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. Share this on Facebook. What is your publishing calendar? Tweet This!

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B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Share this on Facebook.

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B2B Social Media Marketing Sample 206

Idaconcpts

FEBRUARY 25, 2011

By the end of the write-up, a prospective customer should have all his/her questions about the business and the Groupon answered. Good, funny writing helps us capture the kind of brand evangelists who will email the deal to their friends. It should answer these questions: What will I get if I purchase this Groupon? Tweet This!

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Technorati StumbleUpon Digg Reddit 150

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

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Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Hunch Answer 20 quick questions to personalize your internet experience. » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place.

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Social Media Paid Search SMS Syndication 163

Idaconcpts

JANUARY 12, 2011

Volkswagen seemingly answers its own question with a slide, roller skates , and an elevator (but not a VW). In a cop-out to what could have been great entertainment and free publicity for both brands, Detlev Von Platen of Porsche took the opportunity to state that, “Porsche doesn’t race for fame, stunts or publicity. Tweet This!

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Examples Video Technorati StumbleUpon 132

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. October 31, 2007.10:51 Do you keep em separated?

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Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Share this on Facebook. Tweet This! Share this on Linkedin.

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B2B Engagement Marketing Sentiment 206

Adam Sherk

OCTOBER 6, 2010

That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

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Sites News Postrank Engagement 176

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

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Review Social Media Marketing Handbook 152

Webbiquity SMM

JULY 25, 2011

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. See the reputation management question below. Where do I start? •

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Reputation Directory Social Bookmarking Diagrams 173

Ari Herzog

SEPTEMBER 20, 2012

2007: Facebook. A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. Even if Facebook et al. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question? This is his story. 2005: Flickr. Ask Chiaki Williams. 2010: Twitter.

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MySpace Tweetdeck Mashup Flickr 187

Webbiquity SMM

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on Facebook. Social media is only for the young.

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Social Media Marketing Cost Guidelines 220

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

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Digg Communities MySpace YouTube 113

Saying It Social

MAY 6, 2010

And so, my recommendation to you is this: each day before you start your routine posting, run through each social site where you maintain a presence and search for any questions/comments that you have not yet addressed. Make sure comments get attention as well.

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Social Networking Skills StumbleUpon Digg 140

Firebelly

DECEMBER 14, 2009

Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? Good advice, however, I would move question #5 to above #3.  Below are there suggestions: 1. What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? Choose the right outlets.

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Social Media Marketing Paid Search SMS 133

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

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Twitter Nielsen Forums Digg 167

Social Media Marketing

FEBRUARY 25, 2012

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

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Apparel comScore Delicious Posterous 167

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.

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LinkedIn Tips B2B Findability 189

Firebelly

DECEMBER 14, 2009

The questions were simple: were you naughty or nice? Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene. And what are you expecting Google to bring you for the holidays. It's hilarious.

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Video Paid Search SMS Syndication 100

Myrland Marketing

MARCH 1, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense How To Draw Them In To Your Facebook Business Fan Page by Nancy Myrland on March 2, 2010 ??I’m Share this on Facebook Share this on Linkedin Subscribe to the comments for this post?

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Facebook How To Technorati WordPress 58