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NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Will it work with local news? NBC is trying to find out.

Digg 166
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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

The rise of Reddit and the steady decline of Digg have been well documented. Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy. .” So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites.

Digg 149
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Auto-Post Your Blog Posts to Digg « Saying It Social

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Auto-Post Your Blog Posts to Digg The new Digg lets you set it up so that your blog posts will auto post to Digg! All you have to do is log in to Digg then go to your Settings and click on the menu item to “Import Feeds&#.

Digg 157
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin. Share this on Facebook.

Brands 243
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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Share this on Facebook. And I couldn’t help but agree. The Answer: create and share good content.

Brands 213
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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Share this on Facebook.

Brands 227
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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.