Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 128

Metrics Video Brands Facebook 128

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 109

Examples Brands Facebook Retail 109

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

Facebook 182

Facebook How To Reputation Types 182

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 100

Strategy Brands Facebook How To 100

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 106

Brands How To Sentiment Metrics 106

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors. This is the period of time once your ad set is published (or you make a significant change ) when Facebook is learning from the actions that happen.

How To 206

How To Facebook Cost Exercises 206

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. We hope you’ll join us!

Groups 107

Groups Groups Brands Facebook 107

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 291

Brands Meme Research Social Media 291

Socialized

FEBRUARY 10, 2021

In this article, we have jotted down seven questions that you must ask your audience before building a relationship with them. In order to grow your client, according to your company priorities, you should ask the questions on their day to work obligations and tasks. E.g., use your Instagram bio to connect to the shop of your brand.

Questions 130

Questions Social Media Social Networking Metrics 130

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. Questions work on simple voting formula based on individual choices and opinions. Last, but another important feature, is it increases the engagement level of the customers with the brand.

Research 219

Research Questions Tools Facebook 219

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Ultimately, this begged the question, which day is leg day? In 2020, 96.5

Questions 120

Questions Data Focus Group Analysis 120

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. It even beat Facebook , Gmail, and Netflix! As director of marketing agency Contentworks , I get a lot of questions about social media marketing —especially about the TikTok platform. Brand tip: Always think global.

Questions 109

Questions Marketing Hashtag Instagram 109

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. There are a number of ways, but one of the most important is to ask lifestyle questions. Lifestyle questions are questions like, ‘what’s your favorite movie’ or ‘where’s the most exotic place you have traveled?

Questions 167

Questions Tips Facebook Travel 167

Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. All of that is fine.

Facebook 212

Facebook Cost Campaign Advertising 212

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger.

Facebook 203

Facebook Virtual World Advertising News 203

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 199

Facebook System Conversation Eventful 199

Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. By the end of this piece, you’ll know everything you need to know about getting Facebook Blueprint certified and whether it’s right for you. What is Meta (Facebook) Blueprint?

Badge 144

Badge Vimeo Facebook HootSuite 144

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

NOVEMBER 4, 2021

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. But they cannot sue Facebook as Facebook didn’t libel you even if they hosted the words that did.

Facebook 161

Facebook Proposal Hosting Organization 161

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 225

Social Media Tips Marketing UGC 225

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Statistics 106

Statistics Social Media Brands Issues 106

Rebekah Radice

AUGUST 28, 2017

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes. How to Tell Your Brand Story on Facebook.

Brands 111

Brands Facebook How To Upcoming 111

Ignite Social Media

JUNE 15, 2021

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge. How to Evaluate if Your Brand Should be on TikTok. Awareness : Hoping that TikTok can help you gain some brand recognition? What Audience Are You Trying to Reach?

Brands 172

Brands Trends Authentication Instagram 172

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

Instagram 236

Instagram Brands Real Estate Remix 236

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118