Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

Feed 171

Should Your Brand Be Using Facebook Groups?

Ignite Social Media

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly.

Groups 118

How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

Groups 142

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

Feed 167

The First Question Marketers Should Ask Before Making Social Video

Likeable

But the downside is that it often leads brands astray. Before you develop a video, ask yourself the following question, and don’t proceed until you have an answer: Are we trying to drive an action? Or build the brand? Brand Sentiment. Brand Examples: IBM.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

Brands 161

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 113

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 140

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? If you take a look at the questions above, the root of them is “how much do I share and with who?”

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand. Did the posts relate to a brand’s marketing goals? … even for brands smaller than say, United Airlines or Pepsi. Ask Them These Questions.

Facebook Page Management Tip #3: Ask Probing Questions

Firebelly

The main reason people get on Facebook is to engage with friends and family, not brands. There are a number of ways, but one of the most important is to ask lifestyle questions. Are you asking your fans probing questions?

Two Key Questions for Every Community Manager

SocialFish

I believe one of the most fundamental concepts is that Community Management is made up of two parts, the community and the organization (your brand/business/the thing that has the community). Here are a couple of questions you should ask yourself which will help determine your plans of action.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Brands 137

Coverage Questions !

The Marketing Blog

05 am Coverage Questions ! Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 Jump to Comments ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It helps the company in its marketing communications efforts.

8 Questions to Ask After Facebook Community Growth

Firebelly

Your last contest brought hundreds of new members to your Facebook community. How will you ensure your brand remains relevant to them? Will it lead them to think that they have an affinity for your brand? Can you become a part of their lives on Facebook?

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 168

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . If you answer yes to this question, then you landed on the right blog post today. billion people using Facebook Messenger?

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Strategy in a Nutshell.

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. What is Facebook Messenger?

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

FAQ 124

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 281

5 Recent Facebook Changes To Notice

Mindjumpers

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

More questions than answers? Private support community answers your questions and connect you with other business leaders just like you. Feel confident in how you present yourself and your brand online. I am thrilled to announce that Social Profit Factor is finally here!

3 Tough Questions About the Future of Social Video

Likeable

This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. But what platforms will ultimately come out on top, and where should brands be directing their focus when crafting content strategies?

Entrepreneurs: Find Your Purpose with 16 Questions

Jon Loomer

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. But looking back, these are ultimately the important questions I needed to ask myself to determine which path to take. – Facebook Marketing. Think about the problems they are facing and the questions they may be asking. This question is important. I have a brand based on my name and I don’t hide behind a logo.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Perhaps you have some questions?

Brands 168

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Brand Awareness : Raising brand awareness is the first step to a successful brand.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. Bloggers should not be shy about asking questions up front.

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind.

Brands 272

12 Questions When Considering A Hybrid Event

SocialFish

12 Question To Consider About Hosting A Hybrid Event. If you are considering a hybrid experience, here are 12 questions to answer before proceeding. Or do we need a customized platform that we can brand and add sponsor logos? Then you can brand the page with event information.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships. Facebook.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 171

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. Implications for Brands.

How to Tell Your Brand Story on Facebook

Rebekah Radice

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes.

Brands 127